As car rental in Croatia is highly dependent on tourism, the positive growth in inbound arrivals and overnight stays supports healthy, if slower, increases in transactions and value sales in 2019. Small unit price movements also stimulated interest.
While numbers of cars and operators are rising, car rental in Croatia is characterised by high seasonality, with transactions peaking in the summer tourism season. Thus, many car rental companies are dormant from mid-September or early October until the following spring-summer.
An underdeveloped public transportation system in Croatia boosts the demand for car rental, especially in the high tourist season. Inadequate and inefficient transport options force tourists to rely on the services of local car rental firms.
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This industry report originates from Passport, our Travel And Tourism market research database.