Executive Summary

Sep 2019
PROSPECTS
Increasing inbound tourism flows boost car rental value sales in 2019

As car rental in Croatia is highly dependent on tourism, the positive growth in inbound arrivals and overnight stays supports healthy, if slower, increases in transactions and value sales in 2019. Small unit price movements also stimulated interest.

Quality and service fears lead to a preference for international brands

While numbers of cars and operators are rising, car rental in Croatia is characterised by high seasonality, with transactions peaking in the summer tourism season. Thus, many car rental companies are dormant from mid-September or early October until the following spring-summer.

Inadequate public transportation system pushes visitors towards car rental

An underdeveloped public transportation system in Croatia boosts the demand for car rental, especially in the high tourist season. Inadequate and inefficient transport options force tourists to rely on the services of local car rental firms.

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Car Rental (Destination) in Croatia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Croatia?
  • What are the major brands in Croatia?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Croatia - Category analysis

HEADLINES

PROSPECTS

Increasing inbound tourism flows boost car rental value sales in 2019
Quality and service fears lead to a preference for international brands
Inadequate public transportation system pushes visitors towards car rental

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024

Travel in Croatia - Industry Overview

EXECUTIVE SUMMARY

Investments in airlines and lodging push development and higher tourism flows in 2019
Technological developments and millennials drive online/mobile travel sales
The competition intensifies as players expand and new entrants widen the choice
Campsites upgrade via mobile home/glamping units
Growth opportunities remain across travel despite maturity

SWOT

Summary 1 Destination Croatia: SWOT

MARKET DATA

Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources