Despite tax reforms in 2017, the category maintained steady growth in volume and value terms towards the end of the review period. However, car rental is hampered by the high number of leisure arrivals coming to Denmark in their own car.
Despite the growing popularity of car sharing platforms like GoMore, car rental is the main option for mobility outside of big cities and between big cities and the countryside or coastal areas for visitors who did not use their private car to enter Denmark. Nonetheless, GoMore, a P2P platform with over 500,000 members in Denmark, offers both ride sharing and car sharing and leasing services.
As with airlines, car rental companies are at the forefront of debates on sustainability and carbon emissions. Seeking to become the first carbon neutral capital by 2025, and nominated as the first “Bike City” in the world, Copenhagen has a strong focus on sustainable mobility development.
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This industry report originates from Passport, our Travel And Tourism market research database.