Executive Summary

Sep 2019
PROSPECTS
Private car use by inbound arrivals limits growth in car rental in 2019

Despite tax reforms in 2017, the category maintained steady growth in volume and value terms towards the end of the review period. However, car rental is hampered by the high number of leisure arrivals coming to Denmark in their own car.

Europcar responds to the growing popularity of car sharing

Despite the growing popularity of car sharing platforms like GoMore, car rental is the main option for mobility outside of big cities and between big cities and the countryside or coastal areas for visitors who did not use their private car to enter Denmark. Nonetheless, GoMore, a P2P platform with over 500,000 members in Denmark, offers both ride sharing and car sharing and leasing services.

Electric cars drive move towards sustainability

As with airlines, car rental companies are at the forefront of debates on sustainability and carbon emissions. Seeking to become the first carbon neutral capital by 2025, and nominated as the first “Bike City” in the world, Copenhagen has a strong focus on sustainable mobility development.

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Car Rental (Destination) in Denmark

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Denmark?
  • What are the major brands in Denmark?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Denmark - Category analysis

HEADLINES

PROSPECTS

Private car use by inbound arrivals limits growth in car rental in 2019
Europcar responds to the growing popularity of car sharing
Electric cars drive move towards sustainability

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024

Travel in Denmark - Industry Overview

EXECUTIVE SUMMARY

Economic stability and infrastructure developments stimulate tourism flows in 2019
High digitalisation drives the marketing of Denmark as a tourist destination
Companies invest to cater to rising demand and stay competitive
Denmark differentiates through decentralisation and philosophy
Marketing and other tourism investments provide a bright outlook for travel

SWOT

Summary 1 Destination Denmark: SWOT

MARKET DATA

Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources