Danish car rental companies were quick to reduce their fleet sizes in 2020 as COVID-19 hit in order to cut costs and bring in some much-needed savings. With the expected improvements in both business and leisure travel, the major players are starting to ramp up their fleet sizes in early 2021 in order to be ready.
While airport car rental locations were previously some of the more profitable ones due to a constant flow of incoming tourists and business travellers, these locations have been hardest hit by the pandemic in 2020, and will continue to feel the negative effects in 2021. Indeed, due to Denmark’s strict travel restrictions, major airports came to an almost standstill during the peaks of the pandemic.
Following the start of recovery in 2021, car rentals is set to see gradually slowing current value growth over the forecast period. Car rental companies in Denmark will remain very dependent on incoming tourists and business travellers as renting a car is not something Danes usually do.
The growing popularity of car sharing apps, such as Share Now and Green Mobility, will continue to challenge traditional car rental players over the forecast period. However, the once-popular car sharing or car-pooling system will be used with caution over the early forecast period, with consumers highly sensitive to sharing cars, where social distancing and COVID-19 rules cannot be maintained.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Car Rental (Destination) industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Car Rental (Destination) industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Car rental covers the short-term rental of passenger vehicles for self-drive by both business and leisure users, whether from the airport or downtown locations. Trucks and commercial vans are excluded. Car rental value covers the price of car hire to the consumer. Ancillary revenues are included, such as the hire of baby car seats, GPS navigation systems, optional roadside assistance services and collision and damage waivers. Volume is provided by the number of car hire transactions, fleet size and number of car rental operators. In underdeveloped markets, car rental companies offer chauffeur-driven cars. Most people prefer these options, due to unfamiliarity with the roads. Euromonitor International includes chauffeur-driven cars in car rental, when they concern car rental companies such as Hertz or Avis, which offer a chauffeur-driven service as an additional option. Car rental covers sales to inbound tourists and domestic tourists. i.e. from a destination point of view (also known as point of supply). For example, if a US citizen books a car rental service in France via the US offices of Hertz, the sales are attributed to Hertz France. The same applies for online sales. Car rental excludes long-term leasing, commercial vehicles, trucks and motorbikes and local car sharing schemes.See All of Our Definitions
This report originates from Passport, our Car Rental (Destination) research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!