Car rental saw an increase in marketing by the leading players in 2019 which helped to drive stronger growth than that seen the previous year. Government efforts to improve road safety has also helped to restore confidence in car rental.
Car rental companies are facing immense competition from ride hailing and car sharing platforms, especially Careem and Uber. The younger population is opting for these platforms in the absence of quality public transportation and congested traffic in significant parts of the country’s cities.
Car rental remains highly fragmented in Egypt with a large number of informal service providers made up of part-timers looking to supplement their income. Recognising a gap in the market, local start-up Dryve launched its peer to peer car rental service at the end of the review period.
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Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Egypt with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.