The number of cars being rented for travel purposes continued to record steady but undynamic growth in 2019 in Finland. However, the attitude to car ownership in the country is changing, especially amongst millennials, with younger Finns more likely to rent a car and travel together to share the cost in addition to having some company.
A change in legislation in Finland has expanded the scope so that driving licences issued in countries recognised by Finland are valid as long as the information is available in key Nordic or other European languages. While this now means that a mainland Chinese driver’s licence is now valid in Finland, tourists from this increasingly popular market are more likely to book motor sledges in Lapland during the winter season, which is an extremely popular activity in this area.
A controversial change to taxi legislation emerged towards the end of the review period, which included the scrapping of price caps leading to confusion over prices, and whether this is going to lead to price increases or decreases moving forward. One long-term impact is that services could worsen outside of the major populated centres while offering customers improved availability in the main urban areas, although it could benefit car rental moving forward; while the initial intention was to change how taxis are hailed and priced, in addition to promoting the use of taxis, the Finnish Taxi Owners’ Federation stated that it had indeed had a negative impact on trade.
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This industry report originates from Passport, our Travel And Tourism market research database.