Executive Summary

Sep 2019
PROSPECTS
Shorter rental time but younger consumers appreciate multimodality

The number of cars being rented for travel purposes continued to record steady but undynamic growth in 2019 in Finland. However, the attitude to car ownership in the country is changing, especially amongst millennials, with younger Finns more likely to rent a car and travel together to share the cost in addition to having some company.

Unfounded concerns over dangers of validating foreign drivers’ licences

A change in legislation in Finland has expanded the scope so that driving licences issued in countries recognised by Finland are valid as long as the information is available in key Nordic or other European languages. While this now means that a mainland Chinese driver’s licence is now valid in Finland, tourists from this increasingly popular market are more likely to book motor sledges in Lapland during the winter season, which is an extremely popular activity in this area.

Varied impact due to controversial change to taxi legislation

A controversial change to taxi legislation emerged towards the end of the review period, which included the scrapping of price caps leading to confusion over prices, and whether this is going to lead to price increases or decreases moving forward. One long-term impact is that services could worsen outside of the major populated centres while offering customers improved availability in the main urban areas, although it could benefit car rental moving forward; while the initial intention was to change how taxis are hailed and priced, in addition to promoting the use of taxis, the Finnish Taxi Owners’ Federation stated that it had indeed had a negative impact on trade.

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Car Rental (Destination) in Finland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Finland?
  • What are the major brands in Finland?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Finland - Category analysis

HEADLINES

PROSPECTS

Shorter rental time but younger consumers appreciate multimodality
Unfounded concerns over dangers of validating foreign drivers’ licences
Varied impact due to controversial change to taxi legislation

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024

Travel in Finland - Industry Overview

EXECUTIVE SUMMARY

Challenging decisions for many Finns regarding destination and mode of transport
Digital uptake for travel-related products continues to increase
Polar opposites within hotels experience the greatest dynamism
Multimodal transport bookings readily accepted by younger tech-savvy Finns
Positive outlook for travel in and out of Finland although concerns regarding sustainable tourism grow

SWOT

Summary 1 Destination Finland: SWOT

MARKET DATA

Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources