Since the outbreak of COVID-19 there have been steep decreases in the number of inbound arrivals in Finland, with leisure travel being limited, eg to people from certain countries at certain times depending on the pandemic situation. Business travel has been more possible but has also come with limitations.
Insurance replacement car rental was the best performer in 2020 and is returning to growth in 2021, being the car rental category least impacted by COVID-19. The main reason for this is that these cars still need to replace vehicles that have been damaged in an accident.
Inbound travel should begin to grow in the second half of 2021 as international travel bans and restrictions are eased with the roll-out of COVID-19 vaccines, although real recovery is expected to start in 2022. Some Finnish residents will prefer to remain in the country for holidays, but others will exchange domestic car rental for holidays abroad or become more confident about using public transport.
Car rental in Finland faces challenges amid rising competition from the many travel options now available to consumers, including own cars, public transportation and car sharing. Car sharing has attracted some customers, partially the same clientele as car rental players such as people in bigger cities who are occasionally in need of a vehicle.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Car Rental (Destination) industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Car Rental (Destination) industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Car rental covers the short-term rental of passenger vehicles for self-drive by both business and leisure users, whether from the airport or downtown locations. Trucks and commercial vans are excluded. Car rental value covers the price of car hire to the consumer. Ancillary revenues are included, such as the hire of baby car seats, GPS navigation systems, optional roadside assistance services and collision and damage waivers. Volume is provided by the number of car hire transactions, fleet size and number of car rental operators. In underdeveloped markets, car rental companies offer chauffeur-driven cars. Most people prefer these options, due to unfamiliarity with the roads. Euromonitor International includes chauffeur-driven cars in car rental, when they concern car rental companies such as Hertz or Avis, which offer a chauffeur-driven service as an additional option. Car rental covers sales to inbound tourists and domestic tourists. i.e. from a destination point of view (also known as point of supply). For example, if a US citizen books a car rental service in France via the US offices of Hertz, the sales are attributed to Hertz France. The same applies for online sales. Car rental excludes long-term leasing, commercial vehicles, trucks and motorbikes and local car sharing schemes.See All of Our Definitions
This report originates from Passport, our Car Rental (Destination) research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!