Executive Summary

Sep 2019
PROSPECTS
2018 and 2019 are good years for sales, less so for profitability

2018 and 2019 were relatively good years for car rental, even for traditional car rental players, when excluding P2P and car sharing players. The fleet saw strong growth in both years, stemming from local and European legislation which forces all players to have cars which create less pollution.

Winning new accounts leads Europcar to extend its lead

Europcar extended its lead in car rental in 2019, thanks a strong breakthrough in terms of winning big new accounts. In 2019, it focused on improving its online partnerships with players such as Google, Booking.

More players enter car sharing, even traditional car rental companies

2019 saw the continued explosion of the concept of car sharing, which is not included within car rental figures, but strongly affects the category. In terms of self-service car sharing enterprises, after the withdrawal of electric car sharing service Autolib from Paris in 2018 due to large debts, many players which were not already present rushed into the market, or are preparing to do so.

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Car Rental (Destination) in France

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in France?
  • What are the major brands in France?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in France - Category analysis

HEADLINES

PROSPECTS

2018 and 2019 are good years for sales, less so for profitability
Winning new accounts leads Europcar to extend its lead
More players enter car sharing, even traditional car rental companies

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024

Travel in France - Industry Overview

EXECUTIVE SUMMARY

Growth despite street protests and strong increase in Chinese arrivals
Online sales grow strongly, offline remains more resilient than expected
Traditional car rental companies adapt to survive
Upgrading trend evident in most categories, particularly lodging
Events will stimulate growth, but diversification likely to be necessary

SWOT

Summary 1 Destination France: SWOT

MARKET DATA

Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources