2018 and 2019 were relatively good years for car rental, even for traditional car rental players, when excluding P2P and car sharing players. The fleet saw strong growth in both years, stemming from local and European legislation which forces all players to have cars which create less pollution.
Europcar extended its lead in car rental in 2019, thanks a strong breakthrough in terms of winning big new accounts. In 2019, it focused on improving its online partnerships with players such as Google, Booking.
2019 saw the continued explosion of the concept of car sharing, which is not included within car rental figures, but strongly affects the category. In terms of self-service car sharing enterprises, after the withdrawal of electric car sharing service Autolib from Paris in 2018 due to large debts, many players which were not already present rushed into the market, or are preparing to do so.
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This industry report originates from Passport, our Travel And Tourism market research database.