Car rental continued to post healthy growth in 2019 in both transactions and value sales in Germany. Car rental companies, like many other companies in the travel industry in Germany, are directly benefitting from the fact that Germans overall are taking more trips in Germany.
Even as more car rental companies are digitising processes for car rental in the traditional sense, more are also participating in future mobility scenarios, especially given the growing interest in car-sharing opportunities. Evolving is expected to make the key car rental companies more relevant to the way consumers can use digital channels to travel and be mobile.
Unlike many other developed markets, where the majority of the industry is dominated by a handful of leading players, car rental in Germany was still highly fragmented up to the end of the review period. Small, independent car rental providers continue to make up a large part of sales, coexisting with Europe’s main players.
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This industry report originates from Passport, our Travel And Tourism market research database.