Executive Summary

Sep 2019
PROSPECTS
Car rental benefits from shift to shorter, unplanned trips

Car rental continued to post healthy growth in 2019 in both transactions and value sales in Germany. Car rental companies, like many other companies in the travel industry in Germany, are directly benefitting from the fact that Germans overall are taking more trips in Germany.

Car rental companies co-opt share ride opportunities

Even as more car rental companies are digitising processes for car rental in the traditional sense, more are also participating in future mobility scenarios, especially given the growing interest in car-sharing opportunities. Evolving is expected to make the key car rental companies more relevant to the way consumers can use digital channels to travel and be mobile.

Consolidation of Germany’s highly fragmented competitive landscape

Unlike many other developed markets, where the majority of the industry is dominated by a handful of leading players, car rental in Germany was still highly fragmented up to the end of the review period. Small, independent car rental providers continue to make up a large part of sales, coexisting with Europe’s main players.

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Car Rental (Destination) in Germany

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Germany?
  • What are the major brands in Germany?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Germany - Category analysis

HEADLINES

PROSPECTS

Car rental benefits from shift to shorter, unplanned trips
Car rental companies co-opt share ride opportunities
Consolidation of Germany’s highly fragmented competitive landscape

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024

Travel in Germany - Industry Overview

EXECUTIVE SUMMARY

Shift to shorter, more spontaneous trips offers opportunities
Influence of online players is growing
Low-cost carrier boom in Germany, but model still volatile
Cruises a major bright spot, proving particularly popular among ageing consumers
Continued positive growth expected in the coming years

SWOT

Summary 1 Destination Germany: SWOT

MARKET DATA

Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024
Table 18 Annual Leave: Volume 2014-2019
Table 19 Travellers by Age: Number of People 2014-2019
Table 20 Seasonality: Number of People 2014-2019
Table 21 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 22 Other Transport Sales: Value 2014-2019
Table 23 Other Transport Online Sales: Value 2014-2019
Table 24 Forecast Other Transport Sales: Value 2019-2024
Table 25 Forecast Other Transport Online Sales: Value 2019-2024
Table 26 Activities: Value 2014-2019
Table 27 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources