Executive Summary

Sep 2019
PROSPECTS
Car rental sees a slowdown in growth in 2019 as external factors begin to bite

After years of robust performances due to the momentum of inbound tourism, growth in car rental slowed down during 2019 against a backdrop of weakening Eurozone economies, the uncertainty surrounding Brexit and the recovery in the competing market of Turkey. The forecast period will see slower growth than in the review period, albeit still positive, in line with the overall performance of inbound tourism (ie positive but slower than the review period boom).

Hertz and Avis continue to grow on the back of recent fleet investments

The two leading players, Avis and Hertz, further enhanced their positions in 2019. Having invested heavily during 2018 in expanding and renewing their fleets, the focus during 2019 was on increasing utilisation rates.

Major players considering moving into car-sharing in Greece

Big players like Avis are considering the introduction of car-sharing operations in Greece. Avis is making plans with its parent company to introduce this new technology.

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Car Rental (Destination) in Greece

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Greece?
  • What are the major brands in Greece?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Greece - Category analysis

HEADLINES

PROSPECTS

Car rental sees a slowdown in growth in 2019 as external factors begin to bite
Hertz and Avis continue to grow on the back of recent fleet investments
Major players considering moving into car-sharing in Greece

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024

Travel in Greece - Industry Overview

EXECUTIVE SUMMARY

Growth slows in Greek travel industry in 2019
Penetration of online travel sales continues to rise, with bookings via mobile particularly dynamic
Domestic air travel highly competitive despite Ryanair cutting its domestic flights
New start-ups riding on the sharing economy
Greek travel industry to continue growing

SWOT

Summary 1 Destination Greece: SWOT

MARKET DATA

Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources