Car Rental (Destination) in Hungary

PROSPECTS

Car sharing offers alternative options to businesses and travellers through airports

Short-term car rental, particularly for business requirements, could face greater challenges from car sharing companies such as MOL Nyrt (with electric rental car sideline MOL Limo) and GreenGo Car Europe Kft (which offers the hire of electric cars, which can be rented through an app that allows potential clients to see where charged cars are waiting to be hired), which have developed dedicated packages for corporate clients. These include multi-day deals for a pre-set amount of time or corporate contracts which entail committing to a certain number of days or distance.

EU directive regarding clearer pricing could instil greater trust amongst consumers moving forward

Clearer, more transparent pricing is emerging within car rental in Hungary in accordance with EU regulations. This has resulted in leading car rental operators such as Europcar, Avis and Sixt committing to changing their pricing to communicate this fact to customers, while smaller players are also expected to follow and adapt their marketing to reflect this change.

Polarisation of car rental companies

The leading international car rental players such as Sixt tend to be benefit from global contracts from corporate clients due to the higher expenses allocated by these businesses. On the other hand, individual customers tend to turn to small independent domestic operators for specific occasions such as replacing their own car when it needs repairing of hiring a van for removals, while they tend to choose a model which offers greater capacity for short-term rental such as domestic travel purposes, perceiving this as part of the necessary expense while on holiday.

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