2021 saw car rental (destination) register strong positive growth as the category partially recovered from the negative performance registered during 2020. In particular, very strong growth was recorded via online channels as the emergence of the “new normal” amidst the waning impact of the COVID-19 pandemic breathed new life into the category.
As was seen during 2020, during 2021 the Indonesian government issued travel bans during Lebaran/Eid which prevented many of those who live in Jakarta and other major cities from travelling to their home towns and cities of origin to visit friends and family during the festive period. With this most popular of festive seasons falling from 6-17 May in 2021, many car rental players did not experience the temporary increases in demand that usually flows from the huge numbers of people wanting to drive home to visit their families.
While the forecast period promises a robust recovery and new opportunities for category players, it will be important for the leading names in car rental to adapt to the changes that are expected in the trading conditions in the category. ASSA Rent for instance has recently identified various new opportunities in the category.
Innovation is likely to remain at the core of the strategies of all the leading players in car rental during the forecast period. PT Mitra Pinasthika Mustika Rent (MPM Rent) for instance has expressed its enthusiasm for the idea of including electric cars in its vehicle fleet.
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Understand the latest market trends and future growth opportunities for the Car Rental (Destination) industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Car Rental (Destination) industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Car rental covers the short-term rental of passenger vehicles for self-drive by both business and leisure users, whether from the airport or downtown locations. Trucks and commercial vans are excluded. Car rental value covers the price of car hire to the consumer. Ancillary revenues are included, such as the hire of baby car seats, GPS navigation systems, optional roadside assistance services and collision and damage waivers. Volume is provided by the number of car hire transactions, fleet size and number of car rental operators. In underdeveloped markets, car rental companies offer chauffeur-driven cars. Most people prefer these options, due to unfamiliarity with the roads. Euromonitor International includes chauffeur-driven cars in car rental, when they concern car rental companies such as Hertz or Avis, which offer a chauffeur-driven service as an additional option. Car rental covers sales to inbound tourists and domestic tourists. i.e. from a destination point of view (also known as point of supply). For example, if a US citizen books a car rental service in France via the US offices of Hertz, the sales are attributed to Hertz France. The same applies for online sales. Car rental excludes long-term leasing, commercial vehicles, trucks and motorbikes and local car sharing schemes.See All of Our Definitions
This report originates from Passport, our Car Rental (Destination) research and analysis database.
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