Sales in 2019 were sustained on the back of competitive pricing, promotions and wide availability. Low-cost players stand to enjoy a growing presence, partially facilitated by the growth of online sales.
To facilitate this, more car rental players are launching mobile apps in a bid to establish customer loyalty, provide better customer contact and to evaluate their consumer base.
Intermediaries, brokers, tour operators and online travel agencies are growing within car rental in Italy, providing a convenient option for travellers, their appeal supported by frequent offers and promotions. Prices offered by intermediaries are typically lower, and this represents a potential threat to the industry overall, considering the risk that the control of prices and demand could be driven by third party operators, as happened in lodging in certain instances.
Big players continue to lead car rental – their globally recognised brand equity gives them an ongoing competitive advantage over the unfamiliar or untested local operator, although pricing cannot be such that it alienates the price-conscious traveller.
Shared mobility platforms are gaining in importance in 2019. With car sharing brands like Enjoy and Car2Go expanding their fleets and having dedicated parking spaces in the proximity of airports and stations, an increasing number of leisure and business passengers are switching to these services.
Electric cars are now appearing in the fleets of car rental players. Great concerns exist around the level of carbon dioxide emissions in Italy, both amongst domestic travellers, and amongst a growing number of visiting tourists.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Car Rental industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Car Rental in Italy market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Travel And Tourism market research database.