Executive Summary

Sep 2019
PROSPECTS
Waning car ownership boosting domestic demand, though rise in car sharing poses threat

Car rental is an important area of overall tourism in Japan, with popular tourists sights such as Hokkaido and Okinawa easily accessible by car. Within Japan, younger consumers’ waning interest in owning material goods, as they redirect their spending power to other areas, is undermining car ownership and helping to boost demand in car rental.

Rise in inbound tourism contributing to growth

The rise in inbound arrivals is expanding another dimension of demand in car rental. Indeed, car rental operators are increasingly targeting inbound travellers by focusing on the development of multi-language websites, which are serving to drive rising online sales, both directly and through intermediaries.

Diversification of tourism a positive factor for car rental

With renting cars a particularly popular option for tourists visiting more remote areas where public transport is more limited than in cities, the Japan Tourism Agency’s plans to subsidise nature-orientated travel products and boost tourism in less well-known areas of the country should provide a significant boost to car rental during the forecast period.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Car Rental (Destination) in Japan

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Japan?
  • What are the major brands in Japan?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Japan - Category analysis

HEADLINES

PROSPECTS

Waning car ownership boosting domestic demand, though rise in car sharing poses threat
Rise in inbound tourism contributing to growth
Diversification of tourism a positive factor for car rental

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024

Travel in Japan - Industry Overview

EXECUTIVE SUMMARY

Strong focus on boosting inbound tourism
Growth of online sales attracting non-travel players
LCCs focus on expanding mid-distance international operations
Hotel operators targeting demand beyond major metropolitan areas
Strong growth in inbound tourism forecast

SWOT

Summary 1 Destination Japan: SWOT

MARKET DATA

Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources