While COVID-19 was continuing to impact the travel industry, car rental was beginning to recover, mainly supported by a decreasing sense of caution among Japanese people, who were becoming more open to travel, despite COVID-19 cases still being frequently observed. After experiencing more than a year of home seclusion and patiently waiting for conditions to improve, many people have been anticipating and seeking ways for safe travel and have been more willing to take the opportunities offered in 2021.
In order to meet the needs of consumers, car rental players continue to offer unique services. For example, in response to the need for remote working environments, NICONICO Rent a Car began offering a service called “Mobile Work Station” from May 2021, which involves renting out a small truck equipped with working space in the cargo area.
While an overall recovery was being seen, popular tourist destinations continue to suffer due to travel restrictions. While domestic travel has not been completely banned in 2021, a state of emergency was in place during most of the first half of 2021.
As the car rental industry was gaining attention as a relatively safe means of transportation during the pandemic, it is expected to play a key role in boosting the overall travel industry by collaborating with other travel-related businesses. For example, from April 2021, Yone Motors, owner of the luxury car rental business Raffine Rentacar, will partner with Prince Hotels, owner of the Prince Hotel, to launch a luxury car rental service called “Tokyo Drive Experience”.
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Car rental covers the short-term rental of passenger vehicles for self-drive including small vans by both business and leisure users, whether from the airport or downtown locations. Small vans up to one tonne are included. For longer than average rental periods, eg rental of one month, provided the rental is sourced from the short-term rental fleet, this transaction is included. Car rental value covers the price of car hire to the consumer. Ancillary revenues are included, such as the hire of baby car seats, GPS navigation systems, optional roadside assistance services and collision and damage waivers. Volume is provided by the number of car hire transactions, fleet size and number of car rental operators. In underdeveloped markets, car rental companies offer chauffeur-driven cars. Most people prefer these options, due to unfamiliarity with the roads. Euromonitor International includes chauffeur-driven cars in car rental, when they concern car rental companies such as Hertz or Avis, which offer a chauffeur-driven service as an additional option. Car rental covers sales to inbound tourists and domestic tourists. i.e. from a destination point of view (also known as point of supply). For example, if a US citizen books a car rental service in France via the US offices of Hertz, the sales are attributed to Hertz France. The same applies for online sales. Car rental excludes long-term leasing, commercial vehicles, trucks and motorbikes and local car sharing schemes.See All of Our Definitions
This report originates from Passport, our Car Rental (Destination) research and analysis database.
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