The continued low number of inbound arrivals due to border closures and government restrictions will continue to impact the performance of car rentals in Kenya during 2021, with this expected to continue into the forecast period. The trend is also exacerbated by restrictions of movement across major cities and poor demand from corporate clients.
Previously, Kenya’s car rental industry generated a large proportion of its sales through partnerships with airlines, hotels, accommodation providers, travel agents, and other tourism players. For example, partnerships at airports allowed operators to offer hotel transfers and in-destination drives.
Full recovery in car rentals will remain dependent upon the return of international leisure tourism as such activities represent a dominant source of income for the industry. Until international travel restrictions are relaxed, an improved economic performance and lowering infection rates are most likely to encourage domestic leisure and businesses trips, and therefore support operations in the short term.
Whilst the Kenyan government is increasingly taking steps to preserve its wildlife, eco-friendly companies like the Emboo River Camp have already modified their car rental fleet by introducing a new range of electric solar-powered cars. These are available to consumers seeking a more sustainable safari experience.
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Car rental covers the short-term rental of passenger vehicles for self-drive by both business and leisure users, whether from the airport or downtown locations. Trucks and commercial vans are excluded. Car rental value covers the price of car hire to the consumer. Ancillary revenues are included, such as the hire of baby car seats, GPS navigation systems, optional roadside assistance services and collision and damage waivers. Volume is provided by the number of car hire transactions, fleet size and number of car rental operators. In underdeveloped markets, car rental companies offer chauffeur-driven cars. Most people prefer these options, due to unfamiliarity with the roads. Euromonitor International includes chauffeur-driven cars in car rental, when they concern car rental companies such as Hertz or Avis, which offer a chauffeur-driven service as an additional option. Car rental covers sales to inbound tourists and domestic tourists. i.e. from a destination point of view (also known as point of supply). For example, if a US citizen books a car rental service in France via the US offices of Hertz, the sales are attributed to Hertz France. The same applies for online sales. Car rental excludes long-term leasing, commercial vehicles, trucks and motorbikes and local car sharing schemes.See All of Our Definitions
This report originates from Passport, our Car Rental (Destination) research and analysis database.
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