Executive Summary

Sep 2019
PROSPECTS
Economic growth positive news for car rental during the forecast period

The growth being seen in economic activity in Kenya is expected to continue stimulating demand for car rental during the forecast period. This is set to contribute to strong growth across the category, with particular benefits for business car rental.

Online bookings to become the new frontier of competition in car rental

Improving communications infrastructure and rising internet penetration are likely to become highly influential factors on trends in car rental during the forecast period. Specifically, the development of online commerce generally is set to encourage car rental players to digitalise their services in order to reach a wider target audience.

Mobile platforms likely to form the core of the online car rental offer

It is currently anticipated that mobile online services will play a major role in reshaping car rental operations during the forecast period. The background to this is the fact that very many Kenyans access the internet primarily through mobile devices, while smartphone penetration is rising rapidly and expected to continue doing so throughout the forecast period.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Car Rental (Destination) in Kenya

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Kenya market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Kenya?
  • What are the major brands in Kenya?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Kenya - Category analysis

HEADLINES

PROSPECTS

Economic growth positive news for car rental during the forecast period
Online bookings to become the new frontier of competition in car rental
Mobile platforms likely to form the core of the online car rental offer

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024

Travel in Kenya - Industry Overview

EXECUTIVE SUMMARY

Travel in Kenya continues to register sustainable positive growth
Rising interest in m-commerce set to underpin growth in online sales
Upmarket hotels under international brands continue to proliferate
Mobile apps becoming increasingly essential for car rental players
Strong growth predicted despite the shadow cast by the security threats

SWOT

Summary 1 Destination Kenya: SWOT

MARKET DATA

Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources