The growth being seen in economic activity in Kenya is expected to continue stimulating demand for car rental during the forecast period. This is set to contribute to strong growth across the category, with particular benefits for business car rental.
Improving communications infrastructure and rising internet penetration are likely to become highly influential factors on trends in car rental during the forecast period. Specifically, the development of online commerce generally is set to encourage car rental players to digitalise their services in order to reach a wider target audience.
It is currently anticipated that mobile online services will play a major role in reshaping car rental operations during the forecast period. The background to this is the fact that very many Kenyans access the internet primarily through mobile devices, while smartphone penetration is rising rapidly and expected to continue doing so throughout the forecast period.
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Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Kenya with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.