Executive Summary

Sep 2019
PROSPECTS
Leisure trips are in the driving seat for car rental

Leisure car rental is set to outperform business car rental over the forecast period. Although hindered by the rising popularity of ride-hailing and hourly car rental services, the growth of leisure car rental will be supported by steady demand from tourists from developed countries looking to venture into smaller cities and drive along the scenic routes in Borneo.

Intensifying competition up ahead

Car rental in Malaysia is facing various challenges. Strong competition within the category led to the exit of two players in 2018, while going forward it can expect to face more external threats, particularly the widening availability of alternative ground transport options such as trains, hotel shuttles and an improved public transportation network.

More travellers click on online intermediaries for car rental

Over the forecast period, online intermediaries is expected to register the strongest growth of all booking channels within car rental. This will be mainly driven by the widening presence of online travel agencies (OTAs).

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Car Rental (Destination) in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Malaysia?
  • What are the major brands in Malaysia?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Malaysia - Category analysis

HEADLINES

PROSPECTS

Leisure trips are in the driving seat for car rental
Intensifying competition up ahead
More travellers click on online intermediaries for car rental

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024

Travel in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Inbound arrivals recover thanks to Malaysia’s affordability
The world is at Malaysians’ fingertips
Malaysians look to save on their travel, boosting low cost carriers
Tailored travel packages and hourly car rental are new offerings to entice the modern traveller
Conditions are ripe for a good performance

SWOT

Summary 1 Destination Malaysia: SWOT

MARKET DATA

Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources