Budget Car Rental México underwent a brand renewal process towards the end of the review period and this focused mainly on improving customer services and the opening of new offices in several cities across the country. In addition, Budget moved into its new corporate offices in Mexico City.
In recent years, car rental players have increasingly sought to forge alliances with companies operating in other categories of Mexico’s travel industry as a way of expanding their appeal and targeting a wider consumer audience. Two such commercial alliances were forged between car rental companies and luxury hotels in 2018.
Alamo Rent a Car announced several innovations towards the end of the review period as sales continued to grow. 2019 saw further increases in value sales after a strong performance during 2018 and this was mainly thanks to the renewal of its vehicle fleet.
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This industry report originates from Passport, our Travel And Tourism market research database.