Due to the COVID-19 pandemic, international tourism to Mexico almost completely disappeared. As a result, car rental sales in Mexico are down substantially.
In 2019, prior to the outbreak of the COVID-19 pandemic, a handful of new car rental operators had entered the Mexican market. The most important of these new players is Mexico-based XrentY.
One outcome of the COVID-19 pandemic in Mexico will almost certainly be an increase in pre-paid sales as a percentage of car rental agencies’ total sales, as pre-paid sales can be made either online or over the phone. Pre-paying therefore minimises human interaction on car rental lots – a feature that will understandably be more attractive to both customers and the agencies themselves in the wake of COVID-19.
Alamo Rent a Car announced several innovations towards the end of the review period as sales continued to grow. 2020 is expected to see a further increase in its value sales share, after it recorded strong performances throughout the review period, mainly thanks to the renewal of its vehicle fleet.
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This report originates from Passport, our Car Rental research and analysis database.
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