Executive Summary

Aug 2019
PROSPECTS
Relatively sluggish performance expected

While New Zealand is currently experiencing a “tourism boom”, with strong numbers in both domestic and international tourism, car rental is expected to be left behind to a certain extent over the forecast period. Car rental is quite mature, with strong competition and a small number of larger players engaging in aggressive promotional discounting strategies to maintain share, making it difficult for independent operators to gain a foothold.

Rideshare apps competing with car rentals

One of the biggest threats to car rental in New Zealand over the forecast period will be the increasing prevalence and penetration of ridesharing apps such as Uber. Increasingly, people are expected to forego rental cars in both leisure and business circumstances due to the increased level of convenience, affordability and ease of use that rideshare apps offer.

Carsharing services expected to grow

While ridesharing services are well established in New Zealand, with Uber the largest player and expected to place strong pressure on car rental over the forecast period, further competition to car rental over the forecast period is expected to come from carsharing services. These services incorporate the technological aspects of ridesharing with the ideology of car rental.

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Car Rental (Destination) in New Zealand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in New Zealand?
  • What are the major brands in New Zealand?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in New Zealand - Category analysis

HEADLINES

PROSPECTS

Relatively sluggish performance expected
Rideshare apps competing with car rentals
Carsharing services expected to grow

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024

Travel in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Arrivals and departures grow in 2019
Online continues to outperform offline
Airlines finding it tough
Tourism infrastructure deficit addressed
Visitor numbers expected to grow

SWOT

Summary 1 Destination New Zealand: SWOT

MARKET DATA

Table 7 Annual Leave: Volume 2014-2019
Table 8 Travellers by Age: Number of People 2014-2019
Table 9 Seasonality: Number of People 2014-2019
Table 10 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 11 Other Transport Sales: Value 2014-2019
Table 12 Other Transport Online Sales: Value 2014-2019
Table 13 Forecast Other Transport Sales: Value 2019-2024
Table 14 Forecast Other Transport Online Sales: Value 2019-2024
Table 15 Activities: Value 2014-2019
Table 16 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources