While New Zealand is currently experiencing a “tourism boom”, with strong numbers in both domestic and international tourism, car rental is expected to be left behind to a certain extent over the forecast period. Car rental is quite mature, with strong competition and a small number of larger players engaging in aggressive promotional discounting strategies to maintain share, making it difficult for independent operators to gain a foothold.
One of the biggest threats to car rental in New Zealand over the forecast period will be the increasing prevalence and penetration of ridesharing apps such as Uber. Increasingly, people are expected to forego rental cars in both leisure and business circumstances due to the increased level of convenience, affordability and ease of use that rideshare apps offer.
While ridesharing services are well established in New Zealand, with Uber the largest player and expected to place strong pressure on car rental over the forecast period, further competition to car rental over the forecast period is expected to come from carsharing services. These services incorporate the technological aspects of ridesharing with the ideology of car rental.
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Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in New Zealand with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Travel And Tourism market research database.