Five brands continued to dominate care rental in Norway in 2019, with the rest of the competitive environment remaining highly fragmented. However, these smaller local players are struggling to emerge outside of insurance replacement car schemes or corporate partnerships.
Inbound tourists remain the main drivers of car rental in Norway, often collecting their cars from one of the main brands at the airport of arrival. Tourist offices have begun to focus on promoting out-of-city sightseeing and activities, and, due to the lack of convenient or time-efficient transport options in these areas, car rental is a convenient option for these types of road trips.
UberPOP has officially been illegal in Norway since 2016 – leaving the country in October 2017. Its limousine businesses, UberBLACK and UberXXL, are still operational, but are of little concern to the traditional car rental companies.
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This industry report originates from Passport, our Travel And Tourism market research database.