Executive Summary

Sep 2019
PROSPECTS
Leading players innovate in order to grow sales

Five brands continued to dominate care rental in Norway in 2019, with the rest of the competitive environment remaining highly fragmented. However, these smaller local players are struggling to emerge outside of insurance replacement car schemes or corporate partnerships.

Inbound tourists remain the main driver due to focus on out-of-city tourism

Inbound tourists remain the main drivers of car rental in Norway, often collecting their cars from one of the main brands at the airport of arrival. Tourist offices have begun to focus on promoting out-of-city sightseeing and activities, and, due to the lack of convenient or time-efficient transport options in these areas, car rental is a convenient option for these types of road trips.

Changes in legislation should render Uber and Lyft legal again

UberPOP has officially been illegal in Norway since 2016 – leaving the country in October 2017. Its limousine businesses, UberBLACK and UberXXL, are still operational, but are of little concern to the traditional car rental companies.

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Car Rental (Destination) in Norway

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Norway?
  • What are the major brands in Norway?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Norway - Category analysis

HEADLINES

PROSPECTS

Leading players innovate in order to grow sales
Inbound tourists remain the main driver due to focus on out-of-city tourism
Changes in legislation should render Uber and Lyft legal again

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024

Travel in Norway - Industry Overview

EXECUTIVE SUMMARY

Authenticity drives inbound and domestic leisure trips
The move to digital is supported by trust
Major players strive for sustainability
Increasing focus on rural tourism and the north of the country
Good prospects for travel, although concerns remain about the low cost carrier model

SWOT

Summary 1 Destination Norway: SWOT

MARKET DATA

Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources