The rapid decline in domestic and international travel as a result of the COVID-19 pandemic has created a drastic knock-on impact for the car rental industry. Car rental companies are on respirators, particularly smaller local operators, with many on the verge of bankruptcy.
Several car rental companies are focusing on parallel development of their car sharing offer in order to keep cash flowing. Pure car sharing services are gaining ground in Poland, thanks to their comparatively low-cost offer and high convenience factor.
Car rental will not reach the levels of value sales registered prior to the pandemic until 2024. Car rental in Poland is to a large extent dependent on international travel and this will return to pre pandemic levels around that time.
As car rental operators wait for the sector to recover, they will also prioritise car sharing. With sustainability predicted to be high on the agenda over the forecast period, car sharing will be increasingly embraced as a more environmentally friendly was of getting around, as opposed to private car ownership.
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Car rental covers the short-term rental of passenger vehicles for self-drive including small vans by both business and leisure users, whether from the airport or downtown locations. Small vans up to one tonne are included. For longer than average rental periods, eg rental of one month, provided the rental is sourced from the short-term rental fleet, this transaction is included. Car rental value covers the price of car hire to the consumer. Ancillary revenues are included, such as the hire of baby car seats, GPS navigation systems, optional roadside assistance services and collision and damage waivers. Volume is provided by the number of car hire transactions, fleet size and number of car rental operators. In underdeveloped markets, car rental companies offer chauffeur-driven cars. Most people prefer these options, due to unfamiliarity with the roads. Euromonitor International includes chauffeur-driven cars in car rental, when they concern car rental companies such as Hertz or Avis, which offer a chauffeur-driven service as an additional option. Car rental covers sales to inbound tourists and domestic tourists. i.e. from a destination point of view (also known as point of supply). For example, if a US citizen books a car rental service in France via the US offices of Hertz, the sales are attributed to Hertz France. The same applies for online sales. Car rental excludes long-term leasing, commercial vehicles, trucks and motorbikes and local car sharing schemes.
See All of Our DefinitionsThis report originates from Passport, our Car Rental research and analysis database.
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