Executive Summary

Sep 2019
PROSPECTS
Rising costs and increasing competition have opposing influence on car rental prices

Car rentals saw continued growth in 2019. However, growth rates in terms of the number of transactions and value were markedly down on the previous year.

Online transactions set to become increasingly important in car rental industry

New technologies play an essential role in car rental. The industry is becoming very competitive, with operators either reducing prices considerably in order to be price-competitive, or compete on quality and offer more modern technology.

Consumer expectations rise, insurance replacement rentals see increasing importance

High growth in air traffic and the increasing number of incoming tourists are stimulating demand for car rentals. Domestic consumers are also becoming more willing to rent a car, but are also becoming more demanding.

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Car Rental (Destination) in Poland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Poland?
  • What are the major brands in Poland?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Poland - Category analysis

HEADLINES

PROSPECTS

Rising costs and increasing competition have opposing influence on car rental prices
Online transactions set to become increasingly important in car rental industry
Consumer expectations rise, insurance replacement rentals see increasing importance

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024

Travel in Poland - Industry Overview

EXECUTIVE SUMMARY

Industry boosted by growing in consumer spending power, World Economic Forum reports positive trends
Consumer demand for convenience boosts online development, hotel operators increasingly utilise technology
Passenger capacity glut results in airport shifts
Growing air links and tourist initiatives set to boost number of arrivals
Rising consumer spending power and government initiatives to contribute to future growth

SWOT

Summary 1 Destination Poland: SWOT

MARKET DATA

Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources