A growing number of visitors to Portugal have been taking city breaks, in particular to Porto and Lisbon. This has had a negative impact on car rental, with these visitors either foregoing car rental in favour of public transport or taxis, or they are hiring smaller vehicles which are less profitable.
The competitive landscape remained relatively unchanged in 2019 with multinational brands Europcar, Sixt, Avis and Hertz dominating. These players have a widespread presence at the key locations across Portugal and benefit from trusted brand names and a well-equipped fleet.
Avis Budget Group announced in October 2018 that it had acquired Turiscar Group, a Portuguese family-run car rental firm. Turiscar Group has two brands: Turiscar, which largely deals with business car rental, and Turisprime, which is deals with leisure car rental.
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This industry report originates from Passport, our Travel And Tourism market research database.