Executive Summary

Sep 2019
PROSPECTS
Car rental companies invest in new technology

A growing number of visitors to Portugal have been taking city breaks, in particular to Porto and Lisbon. This has had a negative impact on car rental, with these visitors either foregoing car rental in favour of public transport or taxis, or they are hiring smaller vehicles which are less profitable.

Low-cost car rental companies thriving

The competitive landscape remained relatively unchanged in 2019 with multinational brands Europcar, Sixt, Avis and Hertz dominating. These players have a widespread presence at the key locations across Portugal and benefit from trusted brand names and a well-equipped fleet.

Avis acquires local car rental company

Avis Budget Group announced in October 2018 that it had acquired Turiscar Group, a Portuguese family-run car rental firm. Turiscar Group has two brands: Turiscar, which largely deals with business car rental, and Turisprime, which is deals with leisure car rental.

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Car Rental (Destination) in Portugal

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Portugal?
  • What are the major brands in Portugal?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Portugal - Category analysis

HEADLINES

PROSPECTS

Car rental companies invest in new technology
Low-cost car rental companies thriving
Avis acquires local car rental company

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024

Travel in Portugal - Industry Overview

EXECUTIVE SUMMARY

Portugal remains a popular destination but faces challenges
New regulation introduced as sharing platforms blossom
TAP Portugal leads despite strong challenge from low cost carriers
Strategic tourism investment paying dividends
Portugal expected to remain a popular destination thanks to strong offer

SWOT

Summary 1 Destination Portugal: SWOT

MARKET DATA

Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources