Although showing the first signs of recovery in car rental, a significant return to pre-pandemic value sales is far off after the disastrous 2020, due to the numbers of tourists and business trips still being way below 2019 levels. Leisure car rental has been hit hard but is set to recover faster than business car rental, having averaged double-digit current value growth rates over the review period up to 2020.
With fleets optimised to reduce costs and to navigate the uncertainty triggered by the outbreak of the health crisis, in the peak season of 2021 the category has seen an increase in demand and a reduced supply. This has led to temporary increases in price, which have sometimes even discouraged the previous year’s customers.
With car rental presence being strong at airports, sales recovery is dependent on air arrivals growing back to pre-pandemic levels as swiftly as possible. While flows generated by Romanians should rebound faster, the real value is in foreign tourists and these customers are expected to return at a slower rate, prioritising other destinations after the break in international travel caused by the pandemic.
While online was just exceeding offline car rental sales in 2019, by the end of the forecast period this shift will accelerate, with operators in the category understanding the need to digitalise their business as highlighted by the pandemic and become more prepared for possible future disruptions. The online sales channel includes direct sales through operators’ own channels (which are expected to account for most of the projected growth), as well as sales through partnerships with intermediaries.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Car Rental (Destination) industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Car Rental (Destination) industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Car rental covers the short-term rental of passenger vehicles for self-drive by both business and leisure users, whether from the airport or downtown locations. Trucks and commercial vans are excluded. Car rental value covers the price of car hire to the consumer. Ancillary revenues are included, such as the hire of baby car seats, GPS navigation systems, optional roadside assistance services and collision and damage waivers. Volume is provided by the number of car hire transactions, fleet size and number of car rental operators. In underdeveloped markets, car rental companies offer chauffeur-driven cars. Most people prefer these options, due to unfamiliarity with the roads. Euromonitor International includes chauffeur-driven cars in car rental, when they concern car rental companies such as Hertz or Avis, which offer a chauffeur-driven service as an additional option. Car rental covers sales to inbound tourists and domestic tourists. i.e. from a destination point of view (also known as point of supply). For example, if a US citizen books a car rental service in France via the US offices of Hertz, the sales are attributed to Hertz France. The same applies for online sales. Car rental excludes long-term leasing, commercial vehicles, trucks and motorbikes and local car sharing schemes.See All of Our Definitions
This report originates from Passport, our Car Rental (Destination) research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!