Car Rental (Destination) in Romania

PROSPECTS

Slowing demand for car rental despite higher growth of air arrivals

Despite a higher number of inbound arrivals, car rental recorded positive but slower growth in current value terms, number of transactions and the number of cars being rented in 2019 compared with the rest of the review period, linked to trends experienced by the wider travel industry and overall country developments. This trend will continue into the forecast period linked to slowing dynamics predicted for air arrivals, although demand will remain from foreign tourists booking and collecting cars at airports to continue their onward journey.

Calls for greater transparency amongst car rental companies should instil greater sense of trust amongst clients

Autonom Rent a Car, Hertz and Enterprise Rent A Car remained the three leading providers of car rental services in Romania in 2019 (with the latter two benefiting from being well-known and trusted by foreign tourists in addition to providing offers through airlines and travel intermediaries) with marginal loss of value share to smaller companies under “others”. To attract consumers, major operators are increasingly engaged in price competition offering initial very low daily rental prices.

Alternative forms of transport offer competition to car rental

Car rental in Romania is experiencing some competition in the form of car sharing through innovative services such as Pony Car and ride sharing services such as Uber. Pony Car offers clients a pay-per-drive service whereby they only pay for what they use and have the ability to unlock the car with their phone offering a convenient solution for short-term requirements such as businesses; they then leave the vehicle in a public parking space in the company’s operational area when they no longer require it.

Files are delivered directly into your account within a few minutes of purchase.