The car rental competitive landscape continues to see structural changes. First we had the departure of Europcar Groupe from the Russian market in 2016, then Hertz also ceased operations with its three brands in Russia by 2018.
Car-sharing services continued to generate consumer interest and adversely affect the performance of traditional car rental. At the end of the review period car-sharing platforms were present mainly in the biggest Russian cities.
Car rental services are mainly concentrated in the major cities in Russia, with the industry having a limited presence in the provinces. This is partly to do with the sheer size of the country, making it hard for players to ensure financially viable coverage in the regions.
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