Executive Summary

Sep 2019
PROSPECTS
Car rental enjoys steady growth

Car rental continued to record healthy current value growth, with both short-term and long-term car rental popular in South Korea. Many consumers feel more comfortable using the car rental option during their trip.

Mergers and acquisitions make car rental more competitive

There has been lively merger and acquisition activity in the South Korean car rental industry, with InterPark Corp acquiring Donga Rent-A-Car in 2018 and SK Networks acquiring AJ Rent a Car in 2019, making the industry much more competitive. InterPark Corp is an online retailer that sells various products, including general fmcg and travel services, such as package holidays and flight tickets, and, after merging with Donga Rent-A-Car, InterPark expects to realise more synergies in its travel services by adding car rental products to its portfolio.

Sharing mobility becomes a hot topic in South Korea

The sharing economy is becoming a big trend in South Korea, with sharing mobility getting a lot of attention from various industries due to its social impact. As a personal car is restricted from being used for commercial purposes, ride-sharing companies such as Uber and Grab are not able to operate in South Korea.

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Car Rental (Destination) in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in South Korea?
  • What are the major brands in South Korea?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in South Korea - Category analysis

HEADLINES

PROSPECTS

Car rental enjoys steady growth
Mergers and acquisitions make car rental more competitive
Sharing mobility becomes a hot topic in South Korea

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024

Travel in South Korea - Industry Overview

EXECUTIVE SUMMARY

Continued increases in outbound, inbound and domestic trips means continued healthy growth in travel
Online travel intermediaries performing strongly on the back of various types of offering
While local scheduled airlines are having difficulties, low-cost carriers continue to enjoy strong growth
New package holiday products are being developed
Travel will continue to see positive growth over the forecast period

SWOT

Summary 1 Destination South Korea: SWOT

MARKET DATA

Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024

DEFINITIONS

SOURCES

Summary 2 Research Sources