Executive Summary

Sep 2019
PROSPECTS
Major new player enters Swedish car rental despite the strong positions of the leaders

Car rental in Sweden continued to record strong retail value growth in 2019 and this is predicted to continue over the forecast period. A growing fleet size, the predicted steady performance of the economy and a healthy increase in the number of inbound tourists will likely support positive development.

Car rental continues to grow, unaffected by the boom in car sharing

Car rental in Sweden experienced strong current value development in 2019, driven by both the increase in the number of arrivals and the growth in domestic tourism. A strong economy was met with a growing car fleet, which translated into opportunities for growth.

Convenience and price comparison drive consumers online

Online transactions characterise car rental. For many consumers, price is the main factor when renting a car in Sweden.

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Car Rental (Destination) in Sweden

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Sweden?
  • What are the major brands in Sweden?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Sweden - Category analysis

HEADLINES

PROSPECTS

Major new player enters Swedish car rental despite the strong positions of the leaders
Car rental continues to grow, unaffected by the boom in car sharing
Convenience and price comparison drive consumers online

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Car Rental NBO Company Shares: % Value 2015-2019
Table 4 Car Rental Brands by Key Performance Indicators 2019
Table 5 Forecast Car Rental Sales: Value 2019-2024
Table 6 Forecast Car Rental Online Sales: Value 2019-2024

Travel in Sweden - Industry Overview

EXECUTIVE SUMMARY

The travel industry grows, fuelled by tourism board activity and currency devaluation
Online sales boom continues to cannibalise offline sales
An increasing focus on personal service
Sustainability the main topic
Positive forecast, albeit with slightly lower growth as Swedes become more aware of the environment

SWOT

Summary 1 Destination Sweden: SWOT

MARKET DATA

Table 7 Annual Leave: Volume 2014-2019
Table 8 Travellers by Age: Number of People 2014-2019
Table 9 Seasonality: Number of People 2014-2019
Table 10 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 11 Other Transport Sales: Value 2014-2019
Table 12 Other Transport Online Sales: Value 2014-2019
Table 13 Forecast Other Transport Sales: Value 2019-2024
Table 14 Forecast Other Transport Online Sales: Value 2019-2024
Table 15 Activities: Value 2014-2019
Table 16 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources