Executive Summary

Sep 2019
PROSPECTS
No let-up expected in car rental growth, with leisure rentals particularly dynamic

Swiss car rental continued to post record sales in 2019, a development expected to continue over the forecast period, driven by the growing number of tourists, particularly those arriving via air travel. This is expected to further boost the sales at airport outlets in particular, which will lead to a growing shift from business to leisure car rental in the years ahead.

Will ride-sharing eat into car rental sales or can they co-exist happily?

Although the outlook for car rental remains positive, the industry faces several challenges in the years ahead. Firstly, the increasing oversupply that leads to growing price competition, which is already a factor at present.

Europcar remains the clear leader in Swiss car rental

Europcar (NBO AMAG Services) is still a very strong leading player in car rental in Switzerland, operating the biggest fleet in the country, including a recent addition of a number of SUVs under various different brands. Its fleet size is matched by its network of outlets in the country as well as its offer of innovative and convenient digital features (eg rental via app).

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Car Rental (Destination) in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Switzerland?
  • What are the major brands in Switzerland?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Switzerland - Category analysis

HEADLINES

PROSPECTS

No let-up expected in car rental growth, with leisure rentals particularly dynamic
Will ride-sharing eat into car rental sales or can they co-exist happily?
Europcar remains the clear leader in Swiss car rental

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Car Rental Online Sales: Value 2014-2019
Table 3 Structure of Car Rental Market 2014-2019
Table 4 Car Rental NBO Company Shares: % Value 2015-2019
Table 5 Car Rental Brands by Key Performance Indicators 2019
Table 6 Forecast Car Rental Sales: Value 2019-2024
Table 7 Forecast Car Rental Online Sales: Value 2019-2024

Travel in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Swiss travel industry continues to grow in 2019
Online travel bookings grow in popularity
Airbnb and online booking platforms continue to gain ground
Sustainability to be increasingly adopted in the travel industry
Continued growth expected over the forecast period

SWOT

Summary 1 Destination Switzerland: SWOT

MARKET DATA

Table 8 Annual Leave: Volume 2014-2019
Table 9 Travellers by Age: Number of People 2014-2019
Table 10 Seasonality: Number of People 2014-2019
Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 12 Other Transport Sales: Value 2014-2019
Table 13 Other Transport Online Sales: Value 2014-2019
Table 14 Forecast Other Transport Sales: Value 2019-2024
Table 15 Forecast Other Transport Online Sales: Value 2019-2024
Table 16 Activities: Value 2014-2019
Table 17 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources