In 2021, car rental in Switzerland saw only a limited recovery following the massive impact of the COVID-19 pandemic in the previous year. Although vaccination efforts have increased in Switzerland, the pandemic has continued to have a considerable impact in 2021, leading to ongoing travel restrictions that have severely limited the amount of inbound tourism.
Although the pandemic is still ongoing in 2021, consumers are displaying a growing interest in domestic travel compared with 2020, supported by the acceleration of the vaccination campaign. While in 2020 consumers were more reluctant to engage in travel activities even within their own borders, 2021 has provided a growth opportunity in car rental at least in this regard.
The full recovery of car rental to 2019 levels is expected to take several years, especially since inbound tourism will only gradually recover from the impact of the COVID-19 crisis. Moreover, business travel is likely to remain at a lower level than before the pandemic due to cost-saving digital alternatives that have become commonplace in 2020/21.
The COVID-19 pandemic has accelerated the changing mobility patterns of Swiss consumers, as car sharing, ridesharing and other services have become increasingly influential compared to traditional modes of transport. This is being reflected in the increasingly broad offering from Swiss car rental players, which are increasingly being considered mobility service providers.
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Car rental covers the short-term rental of passenger vehicles for self-drive by both business and leisure users, whether from the airport or downtown locations. Trucks and commercial vans are excluded. Car rental value covers the price of car hire to the consumer. Ancillary revenues are included, such as the hire of baby car seats, GPS navigation systems, optional roadside assistance services and collision and damage waivers. Volume is provided by the number of car hire transactions, fleet size and number of car rental operators. In underdeveloped markets, car rental companies offer chauffeur-driven cars. Most people prefer these options, due to unfamiliarity with the roads. Euromonitor International includes chauffeur-driven cars in car rental, when they concern car rental companies such as Hertz or Avis, which offer a chauffeur-driven service as an additional option. Car rental covers sales to inbound tourists and domestic tourists. i.e. from a destination point of view (also known as point of supply). For example, if a US citizen books a car rental service in France via the US offices of Hertz, the sales are attributed to Hertz France. The same applies for online sales. Car rental excludes long-term leasing, commercial vehicles, trucks and motorbikes and local car sharing schemes.See All of Our Definitions
This report originates from Passport, our Car Rental (Destination) research and analysis database.
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