Swiss car rental continued to post record sales in 2019, a development expected to continue over the forecast period, driven by the growing number of tourists, particularly those arriving via air travel. This is expected to further boost the sales at airport outlets in particular, which will lead to a growing shift from business to leisure car rental in the years ahead.
Although the outlook for car rental remains positive, the industry faces several challenges in the years ahead. Firstly, the increasing oversupply that leads to growing price competition, which is already a factor at present.
Europcar (NBO AMAG Services) is still a very strong leading player in car rental in Switzerland, operating the biggest fleet in the country, including a recent addition of a number of SUVs under various different brands. Its fleet size is matched by its network of outlets in the country as well as its offer of innovative and convenient digital features (eg rental via app).
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This industry report originates from Passport, our Travel And Tourism market research database.