Though there is expected to be an increase in car rental value sales in 2021, compared with 2020, value sales are still expected to be significantly below pre pandemic levels. This is largely due to the continued low number of inbound arrivals.
As the pandemic crisis lingers for a second year, car rental operators become inventive in finding new revenue streams. Car rental players are responding to the challenging business environment in a variety of different ways.
The ongoing impact of the pandemic will have an especially turbulent long-term effect on the competitive environment within car rental, with many smaller and independent operators set to struggle to remain in business. Large players will thus look to further extend their value share by acquiring these car rental players’ outlets, assets and transaction opportunities.
Price will no longer be the only competitive factor in the saturated car rental sector in Thailand. Car rental players are adopting innovative marketing and other programmes in order to differentiate their brands and attract new customers.
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Understand the latest market trends and future growth opportunities for the Car Rental (Destination) industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Car Rental (Destination) industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Car rental covers the short-term rental of passenger vehicles for self-drive by both business and leisure users, whether from the airport or downtown locations. Trucks and commercial vans are excluded. Car rental value covers the price of car hire to the consumer. Ancillary revenues are included, such as the hire of baby car seats, GPS navigation systems, optional roadside assistance services and collision and damage waivers. Volume is provided by the number of car hire transactions, fleet size and number of car rental operators. In underdeveloped markets, car rental companies offer chauffeur-driven cars. Most people prefer these options, due to unfamiliarity with the roads. Euromonitor International includes chauffeur-driven cars in car rental, when they concern car rental companies such as Hertz or Avis, which offer a chauffeur-driven service as an additional option. Car rental covers sales to inbound tourists and domestic tourists. i.e. from a destination point of view (also known as point of supply). For example, if a US citizen books a car rental service in France via the US offices of Hertz, the sales are attributed to Hertz France. The same applies for online sales. Car rental excludes long-term leasing, commercial vehicles, trucks and motorbikes and local car sharing schemes.See All of Our Definitions
This report originates from Passport, our Car Rental (Destination) research and analysis database.
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