Car rental in the Netherlands is facing increasing competition from alternatives such as Uber. Many inbound travellers to Amsterdam who are used to booking an Uber at home are keen to turn to this service instead of renting a car.
Car rental overall saw weak growth in 2019 and is expected to continue to see limited growth over the forecast period. There is limited demand for leisure car rentals, as, due to the short distances between major cities, inbound tourists mostly rely on public transport (especially trains).
The car rental category is relatively fragmented in the Netherlands, with independent players still popular amongst the Dutch in particular and commanding a dominant share of value sales. However, major brands, including Europcar, Hertz, Avis and Sixt, are expected to see their shares increase over the forecast period as business car rental becomes more important and businesses prefer to deal with large, established players.
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This industry report originates from Passport, our Travel And Tourism market research database.