In 2015, a joint investigation by the European Commission and the Competition and Markets Authority (CMA) led Avis Budget, Enterprise Rent-A-Car, Hertz, Sixt and Europcar to commit to offer clearer and more transparent information about the total rental prices reported on their websites. After a review carried out at the beginning of 2019, some of the companies were found not to be fully compliant with the terms outlined in EU consumer law, as their online offer still included hidden fees or misleading information.
The UK government released its Road to Zero Strategy in July 2018. According to the plan, at least half of the new cars in circulation will be ultra-low emission by 2030, while sales of petrol and diesel cars are expected to stop by 2040.
Despite being late with respect to other travel sectors, the use of apps for car rental has become a reality in the UK. The French mobile-only car rental service Virtuo was launched in Edinburgh, Manchester and London in May 2019.
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This industry report originates from Passport, our Travel And Tourism market research database.