As the nature of car ownership changes, so too does the market for business and leisure car rentals. Owning a car is becoming less desirable for a variety of reasons, while the demand for alternative transportation options is thriving.
Car rental companies are the largest fleet-managing entities in the world. Maintaining, improving and sometimes reducing fleets are of critical importance in an industry with slim margins and high overheads.
Because the growing popularity of ridesharing and the necessity of fleet management are top of mind for car rental industry players, it is to these companies credit that they have been able to find a solution that effectively addresses both issues. Ridesharing has been continuously gaining popularity in the US in recent years.
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This industry report originates from Passport, our Travel And Tourism market research database.