Car rental in Ukraine remains in a poor state due to the low purchasing power of local consumers. The drop in inbound tourism resulting from the COVID-19 crisis saw car rental sales plummet in 2020.
Individual car rental options are gaining popularity in Ukraine, with local tourists in Ukraine finding more affordable rental offers on online classified sites. Not all travellers find this an attractive alternative as it creates more risks for the consumer as the quality of the service or the vehicle provided is not guaranteed.
In normal times, the main clients of car rental services are foreign visitors and as global travel restrictions lift, it is expected that this business will pick up again. Nevertheless, leisure and business car rental have both been significantly affected by COVID-19 and the number of transactions is not expected to return to pre-COVID-19 levels before the end of the forecast period.
The environmental and economic costs of owning a car may encourage some Ukrainians to switch to using long-term car rental services in the future, rather than purchasing their own car. Car rental companies could look to focus on this as an area for development, including targeting businesses looking for vehicles for their employees to use on a long-term basis.
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Car rental covers the short-term rental of passenger vehicles for self-drive by both business and leisure users, whether from the airport or downtown locations. Trucks and commercial vans are excluded. Car rental value covers the price of car hire to the consumer. Ancillary revenues are included, such as the hire of baby car seats, GPS navigation systems, optional roadside assistance services and collision and damage waivers. Volume is provided by the number of car hire transactions, fleet size and number of car rental operators. In underdeveloped markets, car rental companies offer chauffeur-driven cars. Most people prefer these options, due to unfamiliarity with the roads. Euromonitor International includes chauffeur-driven cars in car rental, when they concern car rental companies such as Hertz or Avis, which offer a chauffeur-driven service as an additional option. Car rental covers sales to inbound tourists and domestic tourists. i.e. from a destination point of view (also known as point of supply). For example, if a US citizen books a car rental service in France via the US offices of Hertz, the sales are attributed to Hertz France. The same applies for online sales. Car rental excludes long-term leasing, commercial vehicles, trucks and motorbikes and local car sharing schemes.See All of Our Definitions
This report originates from Passport, our Car Rental (Destination) research and analysis database.
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