Executive Summary

Sep 2019
PROSPECTS
Strong airline development slows rental growth, but car rental continues to flourish as urban residents seek escape to the countryside

Leisure car rental continues to improve as people are more willing to spend money on travel. Domestic travellers are venturing more not only to visit family and friends and to enjoy getaways in new environments, but also to enjoy such attractions as the new theme parks that target foreign and local visitors alike.

Chauffeur-driven cars are most demanded by Vietnamese that do not drive and foreign tourists challenged by traffic conditions

Vietnam’s car rental landscape is unusual in that the majority of renters, regardless of whether the user is a local or an inbound tourist, hire chauffeur-driven cars and in that the majority of car rental operations are small and privately owned. Domestic travellers rent chauffeur-driven cars because Vietnam is still a motorcycle-orientated society, with one of the highest percentages of motorcycles per capita in the world.

Luxury car rental business increases leisure travellers and locals with higher disposable incomes are embracing this option

In Vietnam, there has been a rise in the number luxury car rental businesses, although for the most part their services are limited to certain routes between cities such as Ho Chi Minh City-Can Tho, Ho Chi Minh City-Da Lat, Da Nang-Tam Ky-Quang Ngai and Hanoi-Ninh Binh. Among the premium services and amenities they offer, targeting business travellers and wealthier leisure travellers, are leather seats that also serve as massage chairs, free drinks and more well-trained chauffeurs.

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Car Rental (Destination) in Vietnam

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Vietnam?
  • What are the major brands in Vietnam?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

Car Rental (Destination) in Vietnam - Category analysis

HEADLINES

PROSPECTS

Strong airline development slows rental growth, but car rental continues to flourish as urban residents seek escape to the countryside
Chauffeur-driven cars are most demanded by Vietnamese that do not drive and foreign tourists challenged by traffic conditions
Luxury car rental business increases leisure travellers and locals with higher disposable incomes are embracing this option

CATEGORY DATA

Table 1 Car Rental Sales: Value 2014-2019
Table 2 Structure of Car Rental Market 2014-2019
Table 3 Forecast Car Rental Sales: Value 2019-2024

Travel in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Vietnam is enjoying strong economic growth and development, resulting in higher tourist traffic in all directions
Online sales continue to outpace offline sales in all major categories as travellers are increasingly connected
VietJet and Vinpearl maintain their leading positions in low-cost airlines, ongoing promotion and expansion
Among Vietnam’s many and varied tourist attractions unusual theme parks across the country are commanding more attention
Prospects for value growth are strongly positive for all travel and tourism categories in Vietnam over the forecast period

SWOT

Summary 1 Destination Vietnam: SWOT

MARKET DATA

Table 4 Annual Leave: Volume 2014-2019
Table 5 Travellers by Age: Number of People 2014-2019
Table 6 Seasonality: Number of People 2014-2019
Table 7 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 8 Other Transport Sales: Value 2014-2019
Table 9 Other Transport Online Sales: Value 2014-2019
Table 10 Forecast Other Transport Sales: Value 2019-2024
Table 11 Forecast Other Transport Online Sales: Value 2019-2024
Table 12 Activities: Value 2014-2019
Table 13 Forecast Activities: Value 2019-2024

SOURCES

Summary 2 Research Sources