Executive Summary

Oct 2017
TRENDS

Car rental in Australia grew 4% in value sales in 2017, following 2% growth in 2016. Similarly, the number of car rental transactions in the country increased 2% in 2017. Car rental companies, like many other businesses in the travel market, largely benefited from high flows of international tourists. Inbound arrivals to Australia increased 5% to 8.7 million trips in 2017. With continued geopolitical uncertainty in Europe, Australia will continue to be considered as a safe destination for a rapidly growing number of Asian tourists.

PROSPECTS

Car rental in Australia is expected to record 2% value growth overall at constant 2017 prices over the forecast period, placing the category at AUD1.6 billion in 2022. Strong tourist flows into Australia, particularly from Asia, are set to be the main driver of growth. The open skies policy with China and geopolitical uncertainty in Europe and the US will prompt both Chinese and other tourists to consider Australia as a safe holiday destination. However, this depends on the growth of the so-called FIT (Free Independent Travellers) segment, rather than guided packaged tours. FIT are more likely to be travelling independently of a group, hence requiring a rental car to attempt to cover some of Australia’s vast distances.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Australia?
  • What are the major brands in Australia?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.