Executive Summary

Sep 2017
TRENDS

Maintaining the trend observed throughout the review period, the value share of internet transactions within car rental in Denmark continued to rise in 2017. Online sales in the category grew by 5% in current value terms, while offline sales declined by 3%. Leisure car rental and business car rental both recorded current value sales growth of 1%.

PROSPECTS

Business car rental value sales at constant 2017 prices are expected to grow by a total of 2% over the forecast period, while leisure car rental is only projected to record a marginal increase in this respect. Insurance replacement car rental meanwhile looks set to show the fastest development, with value sales at constant 2017 prices expected to grow at a CAGR of 1%.

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Car Rental in Denmark

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Denmark?
  • What are the major brands in Denmark?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.