Maintaining the trend observed throughout the review period, the value share of internet transactions within car rental in Denmark continued to rise in 2017. Online sales in the category grew by 5% in current value terms, while offline sales declined by 3%. Leisure car rental and business car rental both recorded current value sales growth of 1%.
Business car rental value sales at constant 2017 prices are expected to grow by a total of 2% over the forecast period, while leisure car rental is only projected to record a marginal increase in this respect. Insurance replacement car rental meanwhile looks set to show the fastest development, with value sales at constant 2017 prices expected to grow at a CAGR of 1%.
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Understand the latest market trends and future growth opportunities for the Car Rental industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Car Rental research and analysis database.
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