Country Report

Car Rental in

Car Rental in Finland

14 pages, Sep 2017

US$990

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Executive Summary

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TRENDS

A growing preference for smaller and thus less expensive cars remained one of the most visible trends in business car rental in Finland in 2017. Leisure car rental meanwhile continued to witness a trend towards shorter rental periods. Thanks to good public transportation services, many people in bigger urban centres no longer feel the need to have cars of their own, but are willing to rent cars for short weekend trips and other occasions. As a result of these trends, the number of car rental transactions continued to grow at a faster pace than car rental current value sales in 2017, while the average spend per transaction within the category continued to decline in current value terms.

PROSPECTS

Business car rental is expected to record a slightly better forecast performance than the leisure category in terms of value sales growth at constant 2017 prices over the forecast period. After something of a lost decade, the Finnish economy showed long-awaited and encouraging signs of improvement in 2017, which should provide a modest boost to business travel. Car rental as a whole should also benefit as operators open more offices in city centre locations instead of traditional airport offices. That said, leading players will maintain offices at major hubs such as Helsinki Airport and in those airports in Northern Finland that experienced a boom in passenger numbers towards the end of the review period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Car Rental in Finland?
What are the major brands in Finland?
Is there a shift from airport car rental to non-airport?
Is leisure car rental outpacing business car rental?
Is insurance replacement recession-resistant?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

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