Executive Summary

Sep 2017

The positive development in car rental in Germany, which started in 2013, continued into 2017. In this last year of the review period, car rental recorded 2% growth in terms of current value, and total sales grew to EUR2.4 billion. This positive development was all the more remarkable considering the very challenging environment for travel modes in Germany, with the rise of car sharing and long-distance buses as well as successful development of public transportation, especially rail. Demand for car rental was created due to growing inbound and domestic flows as well as high consumer confidence among German residents.


Over the forecast period, car rental in Germany is expected to post a modest value CAGR of 1% at constant 2017 prices, with 2022 sales of EUR2.4 billion, or EUR77 million higher than in 2017. Business car rental and leisure car rental are predicted to record a similar CAGR, while insurance replacement car rental will post a marginally declining CAGR over the next five years at constant 2017 prices.

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Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Germany with research from Euromonitor's team of in-country analysts.

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The Car Rental in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Germany?
  • What are the major brands in Germany?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.