Country Report

Car Rental in

Car Rental in Ireland

13 pages, Sep 2017

US$990

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Executive Summary

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TRENDS

Given that Ireland’s principal attractions are outside of Dublin – Wild Atlantic Way and Ancient East – for most inbound tourists in 2017, car rental remained the only viable way to tour the country, and this looks set to continue over the forecast period. Over 40% of all US visitors to Ireland rented a car in 2017, and close to half of visitors from all countries chose to rent a car in 2017.

PROSPECTS

The Irish tourism board put in place a diversification strategy in 2015, as a response to a perceived dependence on visitors from the UK. The strategy is aimed at marketing Ireland to long-haul destinations, such the traditional markets of North America and the new target markets of Australia and the Far East. One of the success metrics for the strategy is to have visitors from North America overtake visitors from the UK by 2025. This strategy is based on the premise that the longer the journey, the longer the length of stay, and as a result the more the tourists will spend in Ireland. As a result of the increasing numbers of long-haul tourists to Ireland, it is expected that the average rental period will increase, as will the average cost per rental.

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Car Rental Sample Report Car Rental Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Car Rental in Ireland?
What are the major brands in Ireland?
Is there a shift from airport car rental to non-airport?
Is leisure car rental outpacing business car rental?
Is insurance replacement recession-resistant?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

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