Many external factors negatively affected, rental in 2017. Purchases of new cars increased – 2016 was a record-breaking year for car sales. In addition, there was public transportation reform whereby prices of public transportation were significantly decreased in early 2016 in attempts to lower the high cost of living. New ride-sharing apps also increased competition for the overall car rental category.
In recent years there was an increase in leisure car rental sales, however, in 2016 the trend shifted towards a larger increase in business rental sales. As car ownership rates continue to increase, this trend of business rentals is expected to strengthen.
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Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Israel with research from Euromonitor's team of in-country analysts.
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