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Learn more11 pages, Oct 2017
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An increased number of inbound arrivals boosted value sales in the category in 2017. Kenya hosted high-level trade conferences and summits such as the Tokyo International Conference for Africa’s Development (TICAD), UN Conference on Trade and Development and The Africa Academy of Management Biennial Conference. This brought more business visitors to the country which positively impacted car rental sales. In addition, wildlife experiences such as the Maasai Mara Wildebeest migration that takes place between November and December continued to boost car rental sales in 2017.
Online car rental is set to increase at a value CAGR of 1% at constant 2017 prices over the forecast period. This can be attributed to the increased penetration of modern mobile-based payment platforms that are being supported by the increased penetration of internet-enabled mobile phones. The modernisation of businesses and the increased proliferation of e-commerce is also set to stimulate growth over the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Kenya with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Car Rental industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.
The Car Rental in Kenya market research report includes:
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This industry report originates from Passport, our Travel And Tourism market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.