Country Report

Car Rental in

Car Rental in Kenya

11 pages, Oct 2017

US$990

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Executive Summary

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TRENDS

An increased number of inbound arrivals boosted value sales in the category in 2017. Kenya hosted high-level trade conferences and summits such as the Tokyo International Conference for Africa’s Development (TICAD), UN Conference on Trade and Development and The Africa Academy of Management Biennial Conference. This brought more business visitors to the country which positively impacted car rental sales. In addition, wildlife experiences such as the Maasai Mara Wildebeest migration that takes place between November and December continued to boost car rental sales in 2017.

PROSPECTS

Online car rental is set to increase at a value CAGR of 1% at constant 2017 prices over the forecast period. This can be attributed to the increased penetration of modern mobile-based payment platforms that are being supported by the increased penetration of internet-enabled mobile phones. The modernisation of businesses and the increased proliferation of e-commerce is also set to stimulate growth over the forecast period.

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Car Rental Sample Report Car Rental Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Kenya market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Car Rental in Kenya?
What are the major brands in Kenya?
Is there a shift from airport car rental to non-airport?
Is leisure car rental outpacing business car rental?
Is insurance replacement recession-resistant?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

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TRENDS

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