Executive Summary

Nov 2017

The most important factor behind growth in New Zealand’s car rental category was the growth in tourist arrivals and expenditure – particularly for inbound arrivals – facilitated by the increased routes and capacity of international airlines. Inbound arrivals increased 5% to 3.7 million trips in 2017, which contributed to the positive performance of car rental during the year.


Car rental in New Zealand is expected to record a marginal value CAGR at constant 2017 prices during the forecast period to total NZD509 million in 2022. Growth is expected to be primarily driven by increasing tourist arrivals and spending. However, the domestic economic cycle reaching maturity and sluggish global growth will be a limiting factor for both leisure and business car rental. More international industry players are expected to enter the country as well as recent entrants, such Enterprise Holdings, to expand their presence in New Zealand. At GBO level, Avis Budget Group Inc and The Hertz Corp will face intensified price competition facilitated by the growing presence of online intermediaries. Nevertheless, financial resources will help major companies withstand price pressures created by new players and technology-based start-ups.

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Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in New Zealand?
  • What are the major brands in New Zealand?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.