Car Rental in Russia

TRENDS

In 2017, following a year of negative performance, car rental demonstrated 8% current value growth, reaching RUB7 billion. However, despite the fact that over the course of the review period the category experienced inspiring growth rates, it was still undeveloped and promises strong potential for growth. Only in the largest Russian cities, which are economic and tourism activity centres, is car rental popular, while smaller cities lack car rental services. In this way, the major challenge for car rental is the fact that Russian consumers are not familiar with car rental services. In addition, some consumers do not rely on car rental services and believe that they will be obliged to pay the full car value in case of a road accident or car theft.

PROSPECTS

Car rental is predicted to record a value CAGR of 2% at constant 2017 prices over the forecast period reaching RUB7.2 billion in 2022. Due to the high level of competition, car rental is expected to experience greater potential in the regions and those cities that attract travellers. Multinational companies, which are traditional leaders in Russian car rental, are expected to experience increasing popularity due to their access to more modern fleets, high investment in advertising, various loyalty programmes and consumer awareness of them. In addition, car sharing is also expected to gain in popularity, not only among consumers, but also investors and new players are expected to enter the niche.

Files are delivered directly into your account within a few minutes of purchase.