Country Report

Car Rental in

Car Rental in Russia

12 pages, Sep 2017

US$990

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Executive Summary

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TRENDS

In 2017, following a year of negative performance, car rental demonstrated 8% current value growth, reaching RUB7 billion. However, despite the fact that over the course of the review period the category experienced inspiring growth rates, it was still undeveloped and promises strong potential for growth. Only in the largest Russian cities, which are economic and tourism activity centres, is car rental popular, while smaller cities lack car rental services. In this way, the major challenge for car rental is the fact that Russian consumers are not familiar with car rental services. In addition, some consumers do not rely on car rental services and believe that they will be obliged to pay the full car value in case of a road accident or car theft.

PROSPECTS

Car rental is predicted to record a value CAGR of 2% at constant 2017 prices over the forecast period reaching RUB7.2 billion in 2022. Due to the high level of competition, car rental is expected to experience greater potential in the regions and those cities that attract travellers. Multinational companies, which are traditional leaders in Russian car rental, are expected to experience increasing popularity due to their access to more modern fleets, high investment in advertising, various loyalty programmes and consumer awareness of them. In addition, car sharing is also expected to gain in popularity, not only among consumers, but also investors and new players are expected to enter the niche.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Car Rental in Russia?
What are the major brands in Russia?
Is there a shift from airport car rental to non-airport?
Is leisure car rental outpacing business car rental?
Is insurance replacement recession-resistant?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.

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