Executive Summary

Oct 2017

Car rental in Slovenia showed great potential, recording 4% current value growth to reach EUR18 million in sales in 2017. In the wake of increasing numbers of tourist arrivals, both leisure and business car rental grew by 4% the former holding a 37% value share with sales reaching EUR7 million and the latter accounting for a 60% value share, reaching EUR11 million in sales. The category offers an array of opportunities, especially due to a relatively underdeveloped public transportation system and infrequency of tours on operating routes.


Car rental is predicted to record a 2% value CAGR at constant 2017 prices to reach EUR20 million sales in 2022, out of which business car rental and leisure car rental should account for EUR12 million and EUR7 million respectively. Apart from the second ranked player Alpe No 1 with its solvency issues, the category is unlikely to experience any surprises, with Avant car expected to grow further due to its unique marketing strategy. Tapping into the introduction of new energy-friendly, low carbon and zero emission vehicles, it is an opportunity and a trend to be taken into consideration by all of the major car rental operators. The overall tourism branding and destination appeal of Slovenia as a “green” country is connected to sustainable economic growth and development of eco-tourism. This is in addition to the relatively small size and easy to expand infrastructure combined with the relatively developed network of electric car charging stations. It is an opportunity for one or more players to reposition themselves as innovative and sustainable mobility providers in the coming years of the forecast period. The biggest threat therefore could be the retention of the traditional business model that does not seem to respond to the trend of sharing economy and the conscious travellers of the new generation.

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Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in Slovenia?
  • What are the major brands in Slovenia?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.