Executive Summary

Sep 2017
TRENDS

South Africa’s car rental market is mature, with a number of global brands having established a presence in the country. The industry is driven by its good road infrastructure to many key tourist destinations. Although leisure car rental is important to the category, it remained driven by business car rental due to the consistent bookings from corporations. The increasing number of business travellers attending events such as exhibitions, conferences, workshops and meetings also boosted value sales within the category in 2017. Business car rental accounted for 53% of value sales within car rental in 2017, with the remainder coming from leisure bookings, which usually reach peak levels during the summer season when the tourist influx is at its highest. As a result, car rental in South Africa grew by 8% in current value terms in 2017 to reach ZAR6.9 billion.

PROSPECTS

As recorded during the review period, business car rental is expected to continue driving the category’s growth over the forecast period due to bookings from business travellers attending exhibitions, conferences, workshops and meetings. As a result, car rental is predicted to increase at a value CAGR of 2% at constant 2017 prices over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Car Rental in South Africa?
  • What are the major brands in South Africa?
  • Is there a shift from airport car rental to non-airport?
  • Is leisure car rental outpacing business car rental?
  • Is insurance replacement recession-resistant?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Travel And Tourism market research database.