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Country Report

Carbonates in

Carbonates in Belarus

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category decline offset to some extent by rising volume sales of cola carbonates

In 2018, carbonates in Belarus continued to record a decline in volume sales, largely due to the economising trend among mid- and low-income consumers. However, cola carbonates recorded positive volume growth thanks to these products’ general ongoing popularity and widespread availability.

Advertisements, widespread availability and sporting events all help to support sales of carbonates

The 2018 FIFA World Cup helped support sales of carbonates in Belarus, particularly cola carbonates in packaging with football-related designs. Football-related advertisements also helped attract local consumers, as did widespread availability in both the off-trade and on-trade.

Health and wellness trend also affects volume sales

The health and wellness trend continued to have a strong impact on Belarusians’ consumption behaviour in 2018. More locals paid attention to the food and drink they consumed.

COMPETITIVE LANDSCAPE

Key players maintain their leading positions

The competitive environment in carbonates saw no major changes in 2018, with foreign manufacturers maintaining their leading positions. In cola carbonates, Coca-Cola Beverages Belarus continued to dominate, posting a slight increase in volume sales.

Carbonates continuing to face strong competition

Carbonates continued to face competition from several other categories in 2018. The health and wellness trend boosted consumer interest in healthier soft drinks such as bottled water, juice and RTD tea.

Busy lifestyles and health and wellness trend impact new product development

In 2018, new product development in carbonates was heavily influenced by consumers’ busy lifestyles and the health and wellness trend. Lidskoe Pivo, the leading kvas producer in Belarus, launched new Lidski Kvas Letny with apple juice and dogwood, positioned as a light summer drink without any preservatives.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Belarus?
What are the major brands in Belarus?
Who are the key consumers of carbonates in Belarus?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Belarus - Category analysis

HEADLINES

PROSPECTS

Category decline offset to some extent by rising volume sales of cola carbonates

Advertisements, widespread availability and sporting events all help to support sales of carbonates

Health and wellness trend also affects volume sales

COMPETITIVE LANDSCAPE

Key players maintain their leading positions

Carbonates continuing to face strong competition

Busy lifestyles and health and wellness trend impact new product development

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in Belarus - Industry Overview

EXECUTIVE SUMMARY

Volume growth driven by increasing consumption of bottled water

Busy lifestyles, the health and wellness trend and price-sensitivity all impact soft drinks sales in Belarus

Leading players improve their positions

New product development largely shaped by the health and wellness trend

Solid growth predicted over the forecast period

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 39 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 42 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 48 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 52 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Carbonates in Belarus

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Category decline offset to some extent by rising volume sales of cola carbonates

Advertisements, widespread availability and sporting events all help to support sales of carbonates

Health and wellness trend also affects volume sales

COMPETITIVE LANDSCAPE

Key players maintain their leading positions

Carbonates continuing to face strong competition

Busy lifestyles and health and wellness trend impact new product development

Samples

Overview

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Table of Contents

Carbonates in Belarus - Category analysis

HEADLINES

PROSPECTS

Category decline offset to some extent by rising volume sales of cola carbonates

Advertisements, widespread availability and sporting events all help to support sales of carbonates

Health and wellness trend also affects volume sales

COMPETITIVE LANDSCAPE

Key players maintain their leading positions

Carbonates continuing to face strong competition

Busy lifestyles and health and wellness trend impact new product development

CATEGORY DATA

Soft Drinks in Belarus - Industry Overview

EXECUTIVE SUMMARY

Volume growth driven by increasing consumption of bottled water

Busy lifestyles, the health and wellness trend and price-sensitivity all impact soft drinks sales in Belarus

Leading players improve their positions

New product development largely shaped by the health and wellness trend

Solid growth predicted over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

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