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Country Report

Carbonates in

Carbonates in Belarus

24 pages, Mar 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Economising trend continues in Belarus

Similar to in 2016, in 2017, local consumers continued to economise. Since carbonates are not essential products, Belarusians were looking to decrease their consumption.

Increasing excise tax affects production

Excise tax differentiation and increases took place in 2016. Instead of a flat BYN0.

Cola carbonates posts low total volume growth, while non-cola carbonates posts a decline

Cola carbonates are popular with local consumers and recorded total volume growth in 2016 and 2017, in contrast to a decline for non-cola carbonates for the last four years of the review period. The popularity of cola drinks in Belarus is due to significant advertising campaigns launched by Coca-Cola Beverages Belarus, which holds the largest share within cola drinks.

COMPETITIVE LANDSCAPE

Health and wellness trend affects local drink kvas and low calorie cola carbonates

As the health and wellness trend remained popular in Belarus, carbonates that target health-conscious consumers slowly increased in popularity towards the end of the review period. Since carbonated drinks are perceived as not healthy due to a high amount of sugar, players promoted sugar-free products, such as Coca-Cola Zero and Pepsi Black (which was introduced in 2017).

Local companies compete with foreign brands

Foreign and local companies continued to compete within carbonates in 2017. Foreign players Coca-Cola Beverages Belarus and PepsiCo dominate cola carbonates.

Lack of promotion of local brands limits sales

Belarusian companies produce large amounts of various kinds of non-cola carbonates. Offering a good combination of price and quality, they used to be very popular among local consumers of all ages.

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Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Belarus?
What are the major brands in Belarus?
Who are the key consumers of carbonates in Belarus?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Belarus - Category analysis

HEADLINES

PROSPECTS

Economising trend continues in Belarus

Increasing excise tax affects production

Cola carbonates posts low total volume growth, while non-cola carbonates posts a decline

COMPETITIVE LANDSCAPE

Health and wellness trend affects local drink kvas and low calorie cola carbonates

Local companies compete with foreign brands

Lack of promotion of local brands limits sales

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Soft Drinks in Belarus - Industry Overview

EXECUTIVE SUMMARY

Soft drinks records slow growth, stimulated by the diminishing effects of the economic crisis

The economising trend greatly influences soft drinks

Strong foreign and local companies compete effectively within soft drinks

Limited product development due to slow growth

Moderate growth is expected

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Carbonates in Belarus

New Report Guarantee

Executive Summary

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PROSPECTS

Economising trend continues in Belarus

Increasing excise tax affects production

Cola carbonates posts low total volume growth, while non-cola carbonates posts a decline

COMPETITIVE LANDSCAPE

Health and wellness trend affects local drink kvas and low calorie cola carbonates

Local companies compete with foreign brands

Lack of promotion of local brands limits sales

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Carbonates in Belarus - Category analysis

HEADLINES

PROSPECTS

Economising trend continues in Belarus

Increasing excise tax affects production

Cola carbonates posts low total volume growth, while non-cola carbonates posts a decline

COMPETITIVE LANDSCAPE

Health and wellness trend affects local drink kvas and low calorie cola carbonates

Local companies compete with foreign brands

Lack of promotion of local brands limits sales

CATEGORY DATA

Soft Drinks in Belarus - Industry Overview

EXECUTIVE SUMMARY

Soft drinks records slow growth, stimulated by the diminishing effects of the economic crisis

The economising trend greatly influences soft drinks

Strong foreign and local companies compete effectively within soft drinks

Limited product development due to slow growth

Moderate growth is expected

MARKET DATA

DEFINITIONS

SOURCES

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