Executive Summary

Mar 2019
PROSPECTS
Rainy and cool summer weather affects demand for carbonates

One particular factor affected all soft drinks categories in 2018, namely the weather. While in 2017 the summer was extremely hot and long, which affected the supply of tap water in major urban areas, effectively boosting demand for soft drinks, the summer in 2018 was cool and wet, thus having an adverse effect on demand.

Carbonates records positive growth in the on-trade

In spite of the unfavourable weather in 2018, carbonates posted solid growth in the on-trade, where demand was primarily driven by promotional activities and new launches and sales supported by a small increase in consumers’ disposable incomes, with many being willing to spend this in the on-trade. Manufacturers seized the opportunity to boost on-trade sales during the month-long FIFA World Cup, when many consumers visited on-trade establishments to follow the matches in the company of other fans.

New launches drive sales of lemonade/lime

Lemonade/lime was the fastest growing carbonates category in the off-trade at the end of the review period, primarily benefiting from the revival of the somewhat ageing Sprite brand, which was boosted by the launch of Sprite Cucumber, one of the most unorthodox flavour combinations in soft drinks overall. Although some consumers loved it, others hated it.

COMPETITIVE LANDSCAPE
Coca-Cola continues to dominate carbonates

Coca-Cola HBC continued to dominate carbonates in Bosnia-Herzegovina in 2018. Coca-Cola offers a variety of brands across carbonates.

Sprite and Coca-Cola Zero Sugar drive growth

Coca-Cola HBC also recorded the strongest increase in share in carbonates in 2018 in both volume and value terms. This can be mostly attributed to its Sprite and Coca-Cola Zero Sugar brands.

Sky and Cockta the only local brands present

Sky and Cockta were the only regional brands present in carbonates in 2018. The producer of Sky, Sarajevski Kiseljak, has recently focused on Justice League-themed promotions, while for Cockta, Hercegovinavino looked to its “famous” past for inspiration, bringing back packaging designs that helped make it one of the most popular soft drinks during the ex-Yugoslav era.

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Carbonates in Bosnia-Herzegovina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Carbonates in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • Who are the key consumers of carbonates in Bosnia and Herzegovina?
  • How do premium vs. standard vs. economy brands compete for sales and market share?
  • How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Carbonates in Bosnia-Herzegovina - Category analysis

HEADLINES

PROSPECTS

Rainy and cool summer weather affects demand for carbonates
Carbonates records positive growth in the on-trade
New launches drive sales of lemonade/lime

COMPETITIVE LANDSCAPE

Coca-Cola continues to dominate carbonates
Sprite and Coca-Cola Zero Sugar drive growth
Sky and Cockta the only local brands present

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 10 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 20 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Soft drinks posts a poor performance in 2018
Weather the strongest factor affecting soft drinks in 2018
Coca-Cola leverages consumer loyalty to improve its negotiating power
Vitinka’s Rooster is the most notable new launch of 2018
Issues to address over the forecast period

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 33 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 34 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources