The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMar 2019
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Throughout the entire review period, carbonates faced negative publicity in the media, which resulted in increased health awareness amongst local consumers regarding the detrimental effects that high sugar intake has on the human body. Social media was abuzz with news and information on this topic, which negatively impacted the image of carbonates.
In 2018, non-cola carbonates continued to hold higher off-trade volume share than cola carbonates due to the higher preference for orange carbonates and lemonade amongst local consumers. It appears that negative publicity has resulted in greater restraint when purchasing cola carbonates than non-cola carbonates.
On-trade volume sales of carbonates remained smaller in size compared to off-trade sales, in addition to marginally slower growth in 2018, with a continued consumer shift towards low calorie soft drinks, especially bottled water, juice and RTD tea. As is the case with off-trade volume sales, carbonates is experiencing pressure from the growing significance of health and wellness trends on-trade.
Due to the significant penetration and robustness of The Coca-Cola Co’s brand portfolio, manufactured and distributed by Pivara Skopje ad, the company cemented its leading position within carbonates in 2018. Pivara Skopje is the undisputed leader in both off-trade volume and value terms.
In Macedonia, carbonates is overwhelmingly dominated by domestic manufacturers. Pivara Skopje, Kozuvchanka doo and Prilepska Pivarnica are responsible for strong share of the domestic production of carbonates.
While at national brand owner level there is a clear dominance of domestic companies, the analysis of carbonates sales at global brand owner level is a marked contrast. Namely, as a result of the significant presence of carbonates brands manufactured under licence, international companies lead the category.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in North Macedonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Carbonates industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Carbonates in North Macedonia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.