Carbonates continued to register healthy growth in total volume terms in 2021, although off-trade sales registered slower growth as on-trade and fountain sales registered a recovery. The hot summer coupled with the limited foreign travel opportunities had a positive effect on domestic consumption in 2021.
Tonic water/other bitters remained the most dynamic category within carbonates in 2021. The so-called “hometainment” trend that arose out of the pandemic due to limited travel opportunities abroad, as well as the growing number of promotions on alcoholic drinks such as whiskies and gin, had a positive effect on the development of a home-based cocktail culture.
In 2021, Kvass – the traditional Russian fermented drink – continued to show positive dynamics, with this supporting growth in other non-cola carbonates. The hot summer in 2021 was the most important driver, as well as the growth in popularity of this drink in general due to the perception of it being a healthier alternative to other forms of carbonates.
It is expected carbonates will continue to see a positive development over the forecast period. Among the most dynamic categories are expected to be low calorie cola carbonates and reduced sugar carbonates.
International players are expected to continue leading carbonates in Russia over the forecast period. Both Coca-Cola and PepsiCo were very active in launching novelties and marketing campaigns in 2020/2021, as well as updating their product formulas and packaging.
Players are expected to continue developing products within niche categories and are blurring the lines between the different soft drinks categories as they look to develop healthier drinks, while continuing to experiment with flavours. For example, Multon ZAO is looking for success with its Rich Dolce brand of carbonated juice.
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Understand the latest market trends and future growth opportunities for the Carbonates industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.See All of Our Definitions
This report originates from Passport, our Carbonates research and analysis database.
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