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Country Report

Carbonates in

Carbonates in Russia

30 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hot summer and FIFA World Cup boost carbonates sales

An unusually warm spring and hot summer in 2018, as well as plenty of promotional activities related to the FIFA World Cup in Russia, positively impacted carbonates volume sales. Carbonates is highly seasonal, with all areas registering significant growth.

Kvass benefits from hot weather in 2018

Kvass sales were hit hard in the summer of 2017. However, the area recovered in spring and summer 2018, regaining lost share and boosting overall non-cola carbonates sales.

Low calorie cola carbonates leads growth in 2018

Low calorie cola carbonates posted very strong double-digit volume growth in 2018. Both major players, Coca-Cola and PepsiCo, have actively focused on adapting their well-known brands in line with rising consumer awareness about sugar content in carbonates.

COMPETITIVE LANDSCAPE

International players continued to lead carbonates

Carbonates sales in Russia continue to be dominated by international players such as Coca-Cola and PepsiCo. Coca-Cola saw a slight increase in retail value sales share in 2018, mostly thanks to a rise in demand for Coca-Cola’s regular and Zero ranges.

Price discounting remains popular competitive tool

Price growth slowed within carbonates in 2018, with prices even declining in some areas. For example, current retail value prices fell within other non-cola carbonates due to growing competition from domestic players and kvass.

Private label loses sales share

Private label retail value sales share in carbonates remains far below the average for Eastern Europe and actually declined slightly in 2018. This can partly be attributed to the flexible price policy of other carbonates players.

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Samples

Carbonates Market Sample Report Carbonates Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Carbonates industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Carbonates industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Carbonates in Russia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Carbonates in Russia?
What are the major brands in Russia?
Who are the key consumers of carbonates in Russia?
How do premium vs. standard vs. economy brands compete for sales and market share?
How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Carbonates in Russia - Category analysis

HEADLINES

PROSPECTS

Hot summer and FIFA World Cup boost carbonates sales

Kvass benefits from hot weather in 2018

Low calorie cola carbonates leads growth in 2018

COMPETITIVE LANDSCAPE

International players continued to lead carbonates

Price discounting remains popular competitive tool

Private label loses sales share

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 5 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 6 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 11 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 12 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 13 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 14 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 15 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 16 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 17 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 18 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 19 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 21 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Soft Drinks in Russia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks registers strong growth in 2018

Hot summer and FIFA World Cup boost soft drinks sales

Price competition remains key to attracting consumers

Health and wellness trend drives new product development

Positive forecast for soft drinks

MARKET DATA

Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 23 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 31 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 34 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 35 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 36 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 37 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 38 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 39 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 41 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 42 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 43 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 44 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 45 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 51 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 52 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 55 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 56 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Carbonates in Russia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Hot summer and FIFA World Cup boost carbonates sales

Kvass benefits from hot weather in 2018

Low calorie cola carbonates leads growth in 2018

COMPETITIVE LANDSCAPE

International players continued to lead carbonates

Price discounting remains popular competitive tool

Private label loses sales share

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Carbonates in Russia - Category analysis

HEADLINES

PROSPECTS

Hot summer and FIFA World Cup boost carbonates sales

Kvass benefits from hot weather in 2018

Low calorie cola carbonates leads growth in 2018

COMPETITIVE LANDSCAPE

International players continued to lead carbonates

Price discounting remains popular competitive tool

Private label loses sales share

CATEGORY DATA

Soft Drinks in Russia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks registers strong growth in 2018

Hot summer and FIFA World Cup boost soft drinks sales

Price competition remains key to attracting consumers

Health and wellness trend drives new product development

Positive forecast for soft drinks

MARKET DATA

APPENDIX

Fountain sales in Russia

DEFINITIONS

SOURCES

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