The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMar 2017
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The Middle East and Africa may ultimately prove to be the most important global growth region for carbonates (CSDs) over the next five years as volumes continue to contract in Europe, North America and key developed countries. This report identifies important growth markets for CSDs in the region, identifying some of the underlying factors that make the Middle East and Africa a favourable market for sparkling drinks and introducing potential challenges ahead.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The Middle East and Africa will be the top-performing region for carbonates globally over 2016-2021 with a 4% CAGR in both value and volume terms - vastly outperforming all other regions in terms of both percentage growth and increasing per capita consumption.
The median age in the Middle East and Africa is the youngest globally by a considerable distance with a large segment of consumers entering the consumer class for the first time. Markets in Africa and the Gulf states therefore have strong market potential with low current per capita rates of consumption.
South Africa and Saudi Arabia are the regional leaders in carbonates, bolstered by relatively developed modern retail infrastructure and the presence of strong local bottling operations.
Distribution remains a key challenge in a diverse global region where traditional channels continue to account for the bulk of retail consumption. Consolidation of bottling operations will be a crucial obstacle for major operators, with The Coca-Cola Co temporarily acquiring a majority stake in Coca-Cola Beverages Africa from AB-InBev in December 2016.
While volumes continue to grow, demand for healthier, low-calorie sparkling options will also increase - particularly in the Gulf states where obesity is a pressing public health crisis. Even in South Africa - the leading regional market for carbonates sales - a 20% excise tax on soft drinks will come into effect on 1 April 2017.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.