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Strategy Briefing

Carbonates in the Middle East and Africa

48 pages, Mar 2017

US$1,325

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About This Report

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The Middle East and Africa may ultimately prove to be the most important global growth region for carbonates (CSDs) over the next five years as volumes continue to contract in Europe, North America and key developed countries. This report identifies important growth markets for CSDs in the region, identifying some of the underlying factors that make the Middle East and Africa a favourable market for sparkling drinks and introducing potential challenges ahead.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

The Middle East and Africa is the top-performing region for carbonates, today and tomorrow

The Middle East and Africa will be the top-performing region for carbonates globally over 2016-2021 with a 4% CAGR in both value and volume terms - vastly outperforming all other regions in terms of both percentage growth and increasing per capita consumption.

A very favourable demographic for the category

The median age in the Middle East and Africa is the youngest globally by a considerable distance with a large segment of consumers entering the consumer class for the first time. Markets in Africa and the Gulf states therefore have strong market potential with low current per capita rates of consumption.

South Africa and Saudi Arabia lead the region

South Africa and Saudi Arabia are the regional leaders in carbonates, bolstered by relatively developed modern retail infrastructure and the presence of strong local bottling operations.

Despite modern retail growth, traditional channels remain vital

Distribution remains a key challenge in a diverse global region where traditional channels continue to account for the bulk of retail consumption. Consolidation of bottling operations will be a crucial obstacle for major operators, with The Coca-Cola Co temporarily acquiring a majority stake in Coca-Cola Beverages Africa from AB-InBev in December 2016.

Prospects are bright but brands must adjust to demand for healthier products

While volumes continue to grow, demand for healthier, low-calorie sparkling options will also increase - particularly in the Gulf states where obesity is a pressing public health crisis. Even in South Africa - the leading regional market for carbonates sales - a 20% excise tax on soft drinks will come into effect on 1 April 2017.

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Introduction

Scope

Key findings

Regional Overview

Putting Middle East and Africa into context

Consistent growth and a strong outlook for MEA carbonates

Non-cola acquisitions boost carbonates in South Africa

Flavour innovation boosts non-cola prospects in Egypt

New value brands boost consumer cola options in Nigeria

South Africa, Saudi and Nigeria lead across carbonates

An underdeveloped low calorie segment may harm prospects

Traditional retail continues to dominate channel landscape in Africa

Coca-Cola responds to distribution challenge via partnership

Leading Companies and Brands

Regional players struggle for a foothold in a concentrated category

D uopoly for Coca-Cola and PepsiCo in Middle East and Africa

A regional fight for dominance between non-cola brands

Forecast Projections

Strong volume growth in Africa while Israel faces declines in CSD

Mounting tension between carbonates demand and public health

Promotion and growing availability to boost CSDs over 2016-2021

Will young consumers stick with traditional carbonates brands?

Country Snapshots

South Africa: Market context

South Africa: Competitive and retail landscape

Saudi Arabia: Market context

Saudi Arabia: Competitive and retail landscape

Egypt: Market context

Egypt : Competitive and retail landscape

Iran: Market context

Iran: Competitive and retail landscape

Nigeria: Market context

Nigeria: Competitive and retail landscape

Morocco: Market context

Morocco: Competitive and retail landscape

Algeria: Market context

Algeria: Competitive and retail landscape

Israel: Market context

Israel: Competitive and retail landscape

United Arab Emirates: Market context

United Arab Emirates: Competitive and retail landscape

Cameroon: Market context

Cameroon: Competitive and retail landscape

Kenya: Market context

Kenya: Competitive and retail landscape

Tunisia: Market context

Tunisia: Competitive and retail landscape

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Megatrends

Strategy Briefing

Carbonates in the Middle East and Africa

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

The Middle East and Africa is the top-performing region for carbonates, today and tomorrow

A very favourable demographic for the category

South Africa and Saudi Arabia lead the region

Despite modern retail growth, traditional channels remain vital

Prospects are bright but brands must adjust to demand for healthier products

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Putting Middle East and Africa into context

Consistent growth and a strong outlook for MEA carbonates

Non-cola acquisitions boost carbonates in South Africa

Flavour innovation boosts non-cola prospects in Egypt

New value brands boost consumer cola options in Nigeria

South Africa, Saudi and Nigeria lead across carbonates

An underdeveloped low calorie segment may harm prospects

Traditional retail continues to dominate channel landscape in Africa

Coca-Cola responds to distribution challenge via partnership

Leading Companies and Brands

Regional players struggle for a foothold in a concentrated category

D uopoly for Coca-Cola and PepsiCo in Middle East and Africa

A regional fight for dominance between non-cola brands

Forecast Projections

Strong volume growth in Africa while Israel faces declines in CSD

Mounting tension between carbonates demand and public health

Promotion and growing availability to boost CSDs over 2016-2021

Will young consumers stick with traditional carbonates brands?

Country Snapshots

South Africa: Market context

South Africa: Competitive and retail landscape

Saudi Arabia: Market context

Saudi Arabia: Competitive and retail landscape

Egypt: Market context

Egypt : Competitive and retail landscape

Iran: Market context

Iran: Competitive and retail landscape

Nigeria: Market context

Nigeria: Competitive and retail landscape

Morocco: Market context

Morocco: Competitive and retail landscape

Algeria: Market context

Algeria: Competitive and retail landscape

Israel: Market context

Israel: Competitive and retail landscape

United Arab Emirates: Market context

United Arab Emirates: Competitive and retail landscape

Cameroon: Market context

Cameroon: Competitive and retail landscape

Kenya: Market context

Kenya: Competitive and retail landscape

Tunisia: Market context

Tunisia: Competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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