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Carbonates in Venezuela

March 2018
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Carbonates industry in Venezuela with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Carbonates industry in Venezuela, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Carbonates in Venezuela report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Carbonates in Venezuela?
  • To what extent are health considerations impacting consumption of Carbonates in Venezuela?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Venezuela?
  • Which are the leading brands in Carbonates in Venezuela?
  • What potential exists for multinational or domestic soft drinks companies to expand in Venezuela?
  • How are products distributed in Carbonates in Venezuela?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Carbonates in Venezuela - Category analysis

HEADLINES

PROSPECTS

Unreliable supply of inputs continues to hurt sales
Maturity limits expected growth
Venezuelans continue to choose regular colas over low calorie colas

COMPETITIVE LANDSCAPE

Coca-Cola is the single most important brand in 2017
Pepsi-Cola Venezuela leads non-cola carbonates
Lack of new products characterises the category in 2017

CATEGORY DATA

Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017 Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017 Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017 Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017 Table 5 Off-trade Sales of Carbonates by Category: Volume 2012-2017 Table 6 Off-trade Sales of Carbonates by Category: Value 2012-2017 Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017 Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017 Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017 Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017 Table 11 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017 Table 12 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017 Table 13 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017 Table 14 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017 Table 15 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022 Table 16 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022 Table 17 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022 Table 18 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022 Table 19 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022 Table 20 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Soft Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation is shaping consumers’ and producers’ decisions
High cost of imported inputs and packaging shortages limit growth
Empresas Polar CA remains the largest player in soft drinks
Smaller presentations and local flavours dominate new products
Volume sales will continue to fall during the forecast period

MARKET DATA

Table 21 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017 Table 22 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017 Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017 Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017 Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017 Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017 Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017 Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017 Table 29 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017 Table 30 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017 Table 31 Off-trade Sales of Soft Drinks by Category: Value 2012-2017 Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017 Table 33 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017 Table 34 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017 Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017 Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017 Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017 Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017 Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017 Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022 Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022 Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022 Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022 Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022 Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022 Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022 Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022 Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022 Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

APPENDIX

Fountain sales in Venezuela
Trends

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Carbonates research and analysis database.

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