Carlson Cos Inc in Travel

September 2016

Despite one of the best financial year results in 2015 and a strong portfolio of global brands, including the 2016 acquisition of a 49% stake in the economy brand Prizeotel, Carlson has been struggling to keep up with average market growth since 2011. To improve future performance in an increasingly consolidating industry, in 2016, HNA Group and Carlson Hospitality Group Inc, signed an agreement for the acquisition of Carlson Hotels Inc, including its 51.3% stake in The Rezidor Hotel Group.

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Euromonitor International's report on Carlson Cos Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Travel market and the global economy. Company and market share data provide a detailed look at the financial position of Carlson Cos Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Carlson Cos Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Carlson Cos Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Travel research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
Brand portfolio
Financial assessment
Key performance indicators by region
Key performance indicators by brand
SWOT: Carlson Cos Inc
Key strategic objectives and challenges

Competitive Positioning

Global competitive performance
Global ranking
Regional performance
Strong pipeline

Category and Geographic Opportunities

Global pipeline focuses on emerging markets
Regional expansion

Brand Strategy

Expansion of select service brand
Closing the gap with the addition of new economy brand
Brand strategy at a glance (1)
Brand strategy at a glance (2)
Web strategy


HNA Acquisition of Carlson Hotels Inc
World´s most ethical company


Expansion driving growth

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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