Carrefour SA in Retail

May 2023

In a context of high inflation and consumers worried about their overall spending in all categories, Carrefour continues to grow strongly in grocery retail and e-commerce. The company continues to invest in new brands and expand its regional reach by leveraging its global footprint, expanding the reach of new formats, and making investments in important areas like private label and digital development.

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This report comes in PPT.


Euromonitor International's report on Carrefour SA delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Carrefour SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Carrefour SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Carrefour SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Carrefour’s global footprint
Company overview
Growth decomposition
Exposure to future growth
Buoyed by a positive 2022, Carrefour rises to ninth place, rapidly gaining ground
Grocery retail continues to be Carrefour’s primary focus, but e-commerce is gaining ground
Carrefour and Carrefour Market remain the company’s principal retail banners
Carrefour’s primary focus is Western Europe, but Latin America is becoming more important
France and Brazil are the top markets for Carrefour in 2022
Atacadão helps propel warehouse clubs and Brazil to first place in projected growth
Carrefour’s expansion of e-commerce in France is driving Western European sales growth
Carrefour’s stated goal is to become a “Digital Retail Company”
Attraction and convenience are at the centre of Carrefour’s e-commerce offering
Carrefour’s focus on private label aligns with the concerns of price-sensitive consumers
A varied private label assortment is key to reach growth targets set by Carrefour for 2026
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs


Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

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