Carrefour SA in Retailing
Company Profile
About This Report
Apr 2018Carrefour SA has struggled in the highly competitive modern grocery markets of Western Europe, as well as in many of its other international businesses, notably China. However, recovering global economies, a willingness to innovate, and a partnership with Chinese tech giant Tencent look set to help the company regain momentum.
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Carrefour SA in Retailing
Euromonitor International's report on Carrefour SA delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.
Company and market share data provide a detailed look at the financial position of Carrefour SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Carrefour SA.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Carrefour SA provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.
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Scope of the Report
Scope
Strategic Evaluation
Key company facts
Financial analysis
SWOT: Carrefour SA
Key challenges: repositioning the company
Competitive Positioning
Competitive context: retailing
Competitive context : modern grocery retailing
Carrefour faces tough modern grocery market
Domestic Strategy
French business sees recovery, but at cost of margins
Online set to drive shift in channel position (1)
Online set to drive shift in channel position (2)
Co-operative action helps undermine discounters (1)
Co-operative action helps undermine discounters (2)
International Strategy
Carrefour an innovator in terms of global footprint and strategy (1)
Carrefour an innovator in terms of global footprint and strategy (2)
Smaller markets may hold less appeal
Franchising eases market entry, widens private label markets
Resurrection of Western Europe brings opportunity
Western Europe reshuffle sets the company fair for growth
Spain opportunity may need channel adjustment
Latin America chained by price sensitivity
Multichannel Strategy
Carrefour keeps retail innovations coming
Late entrance to online may come at a price
Carrefour’s expertise in least dynamic channel
Seeking new global opportunity in hypermarkets
C-store channel saturation prime for Carrefour’s innovation
Online proposition starting to look a lot more serious
Brand and Private Label Strategies
Ongoing evolution of Carrefour’s offer
Building visibility for primary brand
Carrefour resists chase to the bottom with private label strategy
Pushing the envelope with franchises and private label products
Carrefour SA: major private label ranges in France
Operations
Operational rationalisation at hear of strategy
Recommendations
Key recommendations
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