Carrefour SA in Retailing

Company Profile

About This Report

Apr 2018

Carrefour SA has struggled in the highly competitive modern grocery markets of Western Europe, as well as in many of its other international businesses, notably China. However, recovering global economies, a willingness to innovate, and a partnership with Chinese tech giant Tencent look set to help the company regain momentum.

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Carrefour SA in Retailing

Euromonitor International's report on Carrefour SA delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Carrefour SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Carrefour SA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Carrefour SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report


Strategic Evaluation

Key company facts
Financial analysis
SWOT: Carrefour SA
Key challenges: repositioning the company

Competitive Positioning

Competitive context: retailing
Competitive context : modern grocery retailing
Carrefour faces tough modern grocery market

Domestic Strategy

French business sees recovery, but at cost of margins
Online set to drive shift in channel position (1)
Online set to drive shift in channel position (2)
Co-operative action helps undermine discounters (1)
Co-operative action helps undermine discounters (2)

International Strategy

Carrefour an innovator in terms of global footprint and strategy (1)
Carrefour an innovator in terms of global footprint and strategy (2)
Smaller markets may hold less appeal
Franchising eases market entry, widens private label markets
Resurrection of Western Europe brings opportunity
Western Europe reshuffle sets the company fair for growth
Spain opportunity may need channel adjustment
Latin America chained by price sensitivity

Multichannel Strategy

Carrefour keeps retail innovations coming
Late entrance to online may come at a price
Carrefour’s expertise in least dynamic channel
Seeking new global opportunity in hypermarkets
C-store channel saturation prime for Carrefour’s innovation
Online proposition starting to look a lot more serious

Brand and Private Label Strategies

Ongoing evolution of Carrefour’s offer
Building visibility for primary brand
Carrefour resists chase to the bottom with private label strategy
Pushing the envelope with franchises and private label products
Carrefour SA: major private label ranges in France


Operational rationalisation at hear of strategy


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