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Company Profile

Carrefour SA in Retailing

43 pages, Apr 2018

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Carrefour SA has struggled in the highly competitive modern grocery markets of Western Europe, as well as in many of its other international businesses, notably China. However, recovering global economies, a willingness to innovate, and a partnership with Chinese tech giant Tencent look set to help the company regain momentum.

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Sample Company Profile Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Carrefour SA delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Carrefour SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Carrefour SA.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Carrefour SA provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial analysis

SWOT: Carrefour SA

Key challenges: repositioning the company

Competitive Positioning

Competitive context: retailing

Competitive context : modern grocery retailing

Carrefour faces tough modern grocery market

Domestic Strategy

French business sees recovery, but at cost of margins

Online set to drive shift in channel position (1)

Online set to drive shift in channel position (2)

Co-operative action helps undermine discounters (1)

Co-operative action helps undermine discounters (2)

International Strategy

Carrefour an innovator in terms of global footprint and strategy (1)

Carrefour an innovator in terms of global footprint and strategy (2)

Smaller markets may hold less appeal

Franchising eases market entry, widens private label markets

Resurrection of Western Europe brings opportunity

Western Europe reshuffle sets the company fair for growth

Spain opportunity may need channel adjustment

Latin America chained by price sensitivity

Multichannel Strategy

Carrefour keeps retail innovations coming

Late entrance to online may come at a price

Carrefour’s expertise in least dynamic channel

Seeking new global opportunity in hypermarkets

C-store channel saturation prime for Carrefour’s innovation

Online proposition starting to look a lot more serious

Brand and Private Label Strategies

Ongoing evolution of Carrefour’s offer

Building visibility for primary brand

Carrefour resists chase to the bottom with private label strategy

Pushing the envelope with franchises and private label products

Carrefour SA: major private label ranges in France

Operations

Operational rationalisation at hear of strategy

Recommendations

Key recommendations

Why buy this report?

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Megatrends

Company Profile

Carrefour SA in Retailing

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

Download the full company profile: L'Oréal Company Profile - SWOT Analysis

Download the full company profile: Coca-Cola Company Profile - SWOT Analysis

Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

This report examines:

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial analysis

SWOT: Carrefour SA

Key challenges: repositioning the company

Competitive Positioning

Competitive context: retailing

Competitive context : modern grocery retailing

Carrefour faces tough modern grocery market

Domestic Strategy

French business sees recovery, but at cost of margins

Online set to drive shift in channel position (1)

Online set to drive shift in channel position (2)

Co-operative action helps undermine discounters (1)

Co-operative action helps undermine discounters (2)

International Strategy

Carrefour an innovator in terms of global footprint and strategy (1)

Carrefour an innovator in terms of global footprint and strategy (2)

Smaller markets may hold less appeal

Franchising eases market entry, widens private label markets

Resurrection of Western Europe brings opportunity

Western Europe reshuffle sets the company fair for growth

Spain opportunity may need channel adjustment

Latin America chained by price sensitivity

Multichannel Strategy

Carrefour keeps retail innovations coming

Late entrance to online may come at a price

Carrefour’s expertise in least dynamic channel

Seeking new global opportunity in hypermarkets

C-store channel saturation prime for Carrefour’s innovation

Online proposition starting to look a lot more serious

Brand and Private Label Strategies

Ongoing evolution of Carrefour’s offer

Building visibility for primary brand

Carrefour resists chase to the bottom with private label strategy

Pushing the envelope with franchises and private label products

Carrefour SA: major private label ranges in France

Operations

Operational rationalisation at hear of strategy

Recommendations

Key recommendations

Why buy this report?

Want to find out more about this report?

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