Casino Guichard-Perrachon SA in Retailing

Company Profile

About This Report

Apr 2018

Casino Guichard-Perrachon SA continues to innovate, signing a deal with UK online grocery specialist Ocado in 2017 to invigorate its home delivery, and rolling out a succession of more upmarket concepts in France. Its Assaí warehouse club in Latin America is going well, and its Cdiscount online portal continues to deliver. However, its lack of scale may see it struggle to remain competitive over the forecast period.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Casino Guichard-Perrachon SA in Retailing

Euromonitor International's report on Casino Guichard-Perrachon SA delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Casino Guichard-Perrachon SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Casino Guichard-Perrachon SA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Casino Guichard-Perrachon SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery format

Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.

Scope of the Report


Strategic Evaluation

Key company facts
Financial analysis
Domestic market strengthens as Casino rationalises
SWOT: Casino Guichard-Perrachon SA
Key challenges

Competitive Positioning

Casino weathers storm
Competitive context: Retailing
Competitive context: Modern grocery retailing

Domestic Strategy

Investment in France paid for international disposals
Grocery at heart of domestic business, but internet growing
Innovation to drive strategy for Casino (1)
Innovation to drive strategy for Casino (2)
Casino’s diverse footprint a competitive advantage
Casino’s ramps up online investment to track trends
France: seeking to hold maximum number of positions

International Strategy

International footprint continues to narrow
Lack of scale limits international competitiveness
Brazil focus narrows on food and warehouse clubs
Colombian portfolio continues to evolve

Multichannel Strategy

Pendulum set to swing back to modern grocery for Casino
Hypermarket reduction in line with global trends
Supermarket adaptability brings them to the fore
Convenience saturation means Casino needs differentiation (1)
Convenience saturation means Casino needs differentiation (2)
Success of warehouse clubs in Latin America is encouraging
Discounter caught between two stools
Casino invests online, but faces growing threat

Brand and Private Label Strategies

Multi-brand strategy a result of acquisition
Modern grocery sees rationalisation
Private label multi-position
International growth via label, not store


Convenience stores the backbone, but Casino open to ideas
International retail operations


Key recommendations